Wednesday, August 9, 2017


Mathieu back in the morning drive anchor seat


Former WBZ AM/NewsRadio 1030's morning anchor Joe Mathieu will officially start as the new voice of WGBH 89.7’s Morning Edition starting on Thursday, August 10th, WGBH News has announced.


After departing WBZ in late April(BRW 4/25), Mathieu joined WGBH in early June to begin training and reporting for two months ahead of anchoring the program(BRW 5/17). He takes over for Morning Edition host and regional public radio news vet Bob Seay, who will stay on WGBH's morning drive program’s team to focus on producing, reporting and writing.


Mathieu had spent six-plus years at WBZ 1030 where he covered many big local stories and major political races locally and nationally.


Prior to his gig at WBZ, Mathieu was Washington-based program director of P.O.T.U.S., Sirius XM’s news and talk channel devoted to U.S. politics, which he launched in 2007. He has also served as a news anchor and editor for commercial stations in D.C., and was managing editor and anchor for CBS MarketWatch.


WGBH supplements NPR's Morning Edition with its local news reporting and and in-depth story segments. It airs on WGBH 89.7 from 5am to 10am.


WGBH 89.7 is one of two Boston's news and information pubcasters. Like its format counterpart Boston University-owned and operated WBUR 90.9, both stations have enjoyed very strong growth in recent years. Overall, the talk/news/information format has done exceptionally well in the Boston market, with commercial outlet news/talk WBZ 1030 leading the way.   Earlier this week, Nielsen Audio released Boston's July period(June 22 - July 19) numbers. WBZ, WBUR and WGBH were once again among Top 10 most listened to stations in the market among persons ages 6 and up. (Click on the link here and then select BOSTON from a drop-down menu list). One interesting side note/observation from the recent ratings survey, five of Top 10 stations in Boston are now spoken-word formats(sports/talk/news/info).


BRW Notebook :


Moves made and moves to be made : Beasley's WKLB/Country 102.5 promotions director/web content director Dawn Santolucito adds Music Director role which was vacant Ginny Rogers Brophey retired back in May(BRW 5/31), the company announced today. Santolucito has been with the station since December 2009. Previously she was a promotions manager  at WXKS/Kiss 108 from 2001 to 2009 where she worked with WKLB's newly appointed program manager David Corey....Speaking of roles to be filled, WKLB's sister station WBOS/Alt 92.9 is looking for a new afternoon drive personality as mentioned here before,  veteran jock Amy Brooks shifted to middays after syndicated "Dave And Chuck" got installed in the morning in late July. As for two morning guys(and a girl) on the loan from Motown, they are likely serving as placeholders for something bigger and more local once the radioactive dust settles from the massive, very slow-to-close CBS-Entercom merger(BRW 2/2) in late fall...there could be a lot of movement at year-end with formats, personalities and very likely new owners for a couple of Entercom-CBS divested stations.(
Ed. Note : I'm still of the belief that a very popular and well-regarded Boston morning drive show which currently airs on a different station in the market will be in the morning on 92.9 in 2018, but that's just me so don't quote me on the message boards or bitch @ me on Twitter). Former WEEI program director Jason Wolf penned a must-read piece on what to expect after the big deal closes. 


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