Wednesday, August 9, 2017


Mathieu back in the morning drive anchor seat


Former WBZ AM/NewsRadio 1030's morning anchor Joe Mathieu will officially start as the new voice of WGBH 89.7’s Morning Edition starting on Thursday, August 10th, WGBH News has announced.


After departing WBZ in late April(BRW 4/25), Mathieu joined WGBH in early June to begin training and reporting for two months ahead of anchoring the program(BRW 5/17). He takes over for Morning Edition host and regional public radio news vet Bob Seay, who will stay on WGBH's morning drive program’s team to focus on producing, reporting and writing.


Mathieu had spent six-plus years at WBZ 1030 where he covered many big local stories and major political races locally and nationally.


Prior to his gig at WBZ, Mathieu was Washington-based program director of P.O.T.U.S., Sirius XM’s news and talk channel devoted to U.S. politics, which he launched in 2007. He has also served as a news anchor and editor for commercial stations in D.C., and was managing editor and anchor for CBS MarketWatch.


WGBH supplements NPR's Morning Edition with its local news reporting and and in-depth story segments. It airs on WGBH 89.7 from 5am to 10am.


WGBH 89.7 is one of two Boston's news and information pubcasters. Like its format counterpart Boston University-owned and operated WBUR 90.9, both stations have enjoyed very strong growth in recent years. Overall, the talk/news/information format has done exceptionally well in the Boston market, with commercial outlet news/talk WBZ 1030 leading the way.   Earlier this week, Nielsen Audio released Boston's July period(June 22 - July 19) numbers. WBZ, WBUR and WGBH were once again among Top 10 most listened to stations in the market among persons ages 6 and up. (Click on the link here and then select BOSTON from a drop-down menu list). One interesting side note/observation from the recent ratings survey, five of Top 10 stations in Boston are now spoken-word formats(sports/talk/news/info).


BRW Notebook :


Moves made and moves to be made : Beasley's WKLB/Country 102.5 promotions director/web content director Dawn Santolucito adds Music Director role which was vacant Ginny Rogers Brophey retired back in May(BRW 5/31), the company announced today. Santolucito has been with the station since December 2009. Previously she was a promotions manager  at WXKS/Kiss 108 from 2001 to 2009 where she worked with WKLB's newly appointed program manager David Corey....Speaking of roles to be filled, WKLB's sister station WBOS/Alt 92.9 is looking for a new afternoon drive personality as mentioned here before,  veteran jock Amy Brooks shifted to middays after syndicated "Dave And Chuck" got installed in the morning in late July. As for two morning guys(and a girl) on the loan from Motown, they are likely serving as placeholders for something bigger and more local once the radioactive dust settles from the massive, very slow-to-close CBS-Entercom merger(BRW 2/2) in late fall...there could be a lot of movement at year-end with formats, personalities and very likely new owners for a couple of Entercom-CBS divested stations.(
Ed. Note : I'm still of the belief that a very popular and well-regarded Boston morning drive show which currently airs on a different station in the market will be in the morning on 92.9 in 2018, but that's just me so don't quote me on the message boards or bitch @ me on Twitter). Former WEEI program director Jason Wolf penned a must-read piece on what to expect after the big deal closes. 


Sunday, August 6, 2017

Bloomberg Radio is bullish on Boston radio

Bloomberg Media announced this week that it has agreed to buy Newburport's 1,000 watt WNBP 1450 and its low wattage FM translator on 106.1 for $1 million from Port Broadcasting. At midnight Tuesday (8/1), Bloomberg Radio began operating the North Shore's AM-FM combo and simulcasting the content already heard on its Boston signals.(Bloomberg entered a 3-year lease with Beasley to program WRCA 106.1/WRCA 1330/WBOS 92.2HD  last month(BRW 7/4)).

Bloomberg tags its new Boston radio set up as 'Bloomberg 106.1' putting emphasis strictly on promoting and marketing the FM signal. The company hopes to make some modifications to Newburyport's 106.1 frequency so that North Shore commuters are are able to have a somewhat uninterrupted reception between their daily ride to and from  Boston.

Al Mayers, the head of  Bloomberg Radio and Television stated in the press release : “We are excited to extend our broadcast footprint in the Boston market.  Programming this station in Newburyport gives us the opportunity to provide timely financial information and world news to our listeners during their commute to and from the North Shore.  Over the next few weeks, technical upgrades will be completed to make the experience even better.”

Mayers is a Melrose native and longtime former WRKO 680 and WHDH 850 program/operations manager who left Boston in 2001 to become the head of Bloomberg's NYC-based radio operations and added TV responsibilities in 2015.

As the sale process moves along, Bloomberg Radio is expected to take complete ownership of WNBP AM and FM from Port Broadcasting pending FCC approval.

BRW Notebook :

Comings and Goings : WRKO 680 quietly transitioned its AM drive show name from "Boston Dot Com Morning Show" to "Boston Morning Show" last month ending two-year content partnership with Boston Globe...After a year and change, WKLB 102.5's night timer Renee Castle spins out of Beasley's country music outlet this week. She's been hosting 7pm-Midnight shift since Feb. 29, 2016. Her social media profile now lists 'Iheart Radio' which might be her next professional stop...Speaking of Iheart Radio and country music, Bull 101.7's afternooner Bradford Colton is adding on to his schedule by signing up to TV work with NBC Boston/WBTS. He served as a special correspondent during WBTS's New Year's launch as Boston's new NBC affiliate. He will now serve as lifestyle and entertainment correspondent for the station. His reporting will be seen on the morning and afternoon newscasts...

Sports Radio Wars : Boston's two top sports radio personalities right now are without any doubt  - WBZ 98.5/SportsHub's afternoon king Michael Felger and WEEI's morning overload Kirk Minihane. Everyone is distant second or even third(Ed. Note : And I mean that with love and respect). This week, Felger got a soft-wash profile by Globe's sports media critic Chad Finn. Meanwhile, Minihane got absolutely skewered by WGBH's round-table discussion panel on the Beat Press.