Bloomberg is switching stations in Boston
Bloomberg Media announced yesterday that it will be adding new FM and AM stations in Boston starting today at Noon. The New York-based financial information giant will take over programming on Beasley Media's WRCA 1330, WRCA 106.1 and WBOS 92.2 HD-2. Florida-based Beasley also made the same announcement.
For the past fours years, Bloomberg Radio has been airing on IHeart Radio's WXKS 1200 and WJMN 94.5-HD2 (BRW 2/27/13). That arrangement will continue for the next few months as listeners are transitioned over to the new frequencies.
WXKS 1200 also serves as the Boston affiliate for Umass-Amherst football and a flagship for Harvard football. It hasn't been announced yet if these sports packages will also be moving over to the new Bloomberg home 1330 AM/106.1FM/92.9 HD2 or stay on the existing AM 1200 frequency.
Beasley which has owned WRCA 1330 locally since 2000, acquired Braintree-based Greater Media and its five local FM's(WBOS 92.9, WKLB 102.5, WMJX 106.7, WROR 105.7 and WBQT 96.9) last July(BRW 7/20/16) and took over the operations in November. WRCA which for many years featured brokered/leased time format underwent a major signal upgrade recently. Last year, the company also acquired a license for 106.1 FM, 100-watt repeater which sits atop of 200 Clarendon office tower(formerly John Hancock Building). 106.1's signal blankets entire downtown Boston including the Financial District.
When it officially relaunches later today, WRCA 1330/106.1 will continue its run as brokered/leased air time format as it adds Bloomberg as the new program provider.
Bloomberg also announced that tonight's July 4th Boston Pops concert at the Hatch Shell will be simulcast on WRCA 1330/WRCA 106.1FM and WBOS 92.9 HD2 in addition to the outgoing WXKS 1200/94.5-HD2 signals.
Bloomberg tailors much of the weekday programming for the Boston market with dedicated business news anchors in NYC but supplements them with local traffic, sports and weather updates from local Total Traffic Network offices in Medford. In addition, Bloomberg maintains its own Boston news bureau in the heart of the Financial District where bureau chief Tom Moroney and anchor Anne Mostue produce local content and feature programming such as BayState Business Hour.
As for Iheart's WXKS 1200's future format, it's not yet known what its local management's plans are when Bloomberg programming leaves in a few months. One possibility could be simulcasting lower-powered syndicated talk format on WKOX/Talk 1430 where big name national talkers like Glenn Beck, Rush Limbaugh, Sean Hannity and Mark Levin are heard during the day and evening and Fox Sports programming runs overnight and in the morning drive. 1200 used to feature a talk format as mix of local and syndicated shows from 2010 until August 2012 when switched to brief-lived all-comedy format(BRW 8/13/13).