Tuesday, January 3, 2012

River cuts its program director

Catie Wilber, program director for adult album alternative WXRV 92.5/The River, was let go this week for financial reasons.

Wilber was with Northeast Broadcasting-owned WXRV for the past 9 years and programming the River for the past two(
BRW 10/24/09). With Wilber's departure, the program director's position at the station has been eliminated. The station will now be programmed by Mike Henry whose Denver-based radio consulting and research firm Paragon Media Strategies who takes credit for developing a number of formats over the past 20 years such as Jammin' Oldies, Rock Alternative, Adult Album Alternative as well as being the mastermind behind the jockless Jack format that swept the country in early 2000's.

Wilber, Boston area native, began her radio career in 1993 as in intern at WFNX 101.7 while attending Emerson College. She joined WXRV in 2002 and was named station's music director in 2006. She was appointed to the role of River's acting program director in October 2009 and named full time program director in June 2010.

BRW Notebook :

Executive turntable : Jimi Carter has left his position as Director of Operation for Quincy-based Salem Radio Boston which includes three religious Boston AM stations - WEZE 590, WROL 950 and WWDJ 1150 - and a Pawtucket business station WBZS 550 all of which are owned by Salem Communications. Carter has been replaced by Tim Szymanski who was General Sales Manager at Santos Media which produces progressive talk format and leases time on another Quincy-based station WWZN 1510/Revolution Boston.

Howie's money : No word where on the dial he may end up later in 2012, but WRKO 680's afternoon ringmaster Howie Carr ended his 2011 in a very generous manner

Holiday tunes : While people are too busy debating whether two weeks before Thanksgiving is way too early to switch to Christmas music, the nonstop holiday format has once again worked its miracles for CBS Boston's classic hits WODS 103.3 in the December Arbitron ratings book released last week.  WODS catapulted from a 8th place in November to No. 3 in December survey(Nov.10th-Dec.7th) among all listeners ages 6 and up. In the coveted  adult 25 to 54 demo, it went from 13th to a tie for 6th. Arbitron's holiday survey which covers Dec.8th thru Jan.4th will be released on Jan.25th and may show even bigger gains for WODS and its rival WROR 105.7 which both switched to holiday tunes back on Nov.11th. WODS stayed on with the Christmas format one extra day this year, thru Dec.26.

1 comment:

Laurence Glavin said...

That explains why those annoying Tim Szymanski promos stopped airing every hours on WWZN-AM. He kept listing advertiser who were no longer advertising on 1510 as current advertisers and claimed that WWZN's audience was growing, although the station apparently doesn't encode for PPM and there's no way of knowing. Perhaps they did at one time because the station showed up in the ratings for one month only. You'd think that they'd get a few numbers for the Major League Baseball, I mean Red Sox baseball games in Spanish they broadcast all season long!