WEEI's Holley takes his talents to the "Big Show"
WEEI 850 announced a massive shakeup today that finds midday co-host Michael Holley shifting to share a mic with Glenn Ordway on the afternoon's"Big Show" starting Monday, February 28th. Ordway announced the change on the air this afternoon.
Ordway who has been a mainstay at WEEI since the station launched its sports format back in September 1991, created the "Big Show" in 1995 when he was also served as WEEI's program director. He has never had a fulltime co-host in the roundtable format with rotating guest co-hosts(ex-jocks and sports scribes). The show has been a ratings magnet in the Boston market and was a main driver behind pushing WEEI's entire weekday line-up into a successful regional syndication network. However, when CBS Radio installed a brand news sports station WBZ 98.5/The Sports Hub in August 2009, WEEI's and Ordway's numbers began to dip significantly. The Big Show has been overtaken in ratings by SportsHub's afternoon duo of Michael Felger and Tony Massoratti. With Ordway being the highest paid and most visible WEEI personality, station management is now trying to add some counter-punch in the battle the competition, especially among younger male sports radio listeners where the SportsHub is already dominant.
Michael Holley, 40, an Akron, OH native came to Boston in 1994 to take a sports writing position at the Boston Globe. After covering the Celtics for 3-1/2 years, he became a sports columnist. Holley left the Globe to take a sports columnist position at the Chicago Tribune in 2001, but returned after a short time. Holley left the Globe again in April 2004 to serve as co-host of "I, Max" on Fox Sports Network with Max Kellerman. That show was canceled in February 2005 at which point he jumped over to join Dale Arnold in middays at WEEI in March 2005.
By scrubbing a quality show like "Dale and Holley", WEEI is clearly more concerned about getting the big-ticket " Big Show" back on track.
WEEI hasn't officially announced what will go in place of "Dale and Holley", but the Boston Herald is reporting today that station's weekend talent Mike Mutnansky will pair up with former Red Sox player Lou Merloni to co-host the new midday show. Arnold who like Ordway has been with WEEI since its launch is expected to move into a fill-in role at the station according to the Herald.