Thursday, January 29, 2009

Marshall out as WBOS program director as layoffs hit Greater Media cluster

Way before President Barack Obama made 'change' the in-word of 2000's, WBOS 92.9FM made it an unofficial slogan when it came to its program directors. Less than a year after being named program director of the new WBOS/Radio 92.9FM, Dana Marshall was out of the job yesterday according to the Boston Globe as part of a programming consolidation with sister station WROR. Ken West who programs clustermate Classic Hits WROR 105.7FM has added programming responsibilities as WBOS' PD confirmed Greater Media spokesperson.

A year ago this Friday, WBOS let go its entire on-air staff and tweaked its longtime AAA format to concentrate on the younger 25-34 demo with an alternative/modern rock gold library sprinkled with rock and alternative currents such as Nirvana, Red Hot Chili Peppers, Green Day, Pearl Jam, and the Dave Matthews Band. The station has also assumed the new moniker, "Radio 92.9". When the new Radio 92.9FM was launched, the Greater Media-owned station promised in a press release to get back "to its musical roots, keeping with the WBOS philosophy that the music is all that matters as we evolve to meet the needs of the next generation of WBOS listeners".

Update : In a related note, according to industry website, Greater Media's five-station cluster(WBOS, WKLB, WTKK, WROR and WMJX) also had a round of layoffs this week. In a downsizing move, two well-known personalities from WROR 105.7FM were let go. WROR's overnighter Albert "O"(Oram) for the past 3 years who was with WBCN for 21 years(1982-2003) before joining Greater Media in 2003. Albert O also worked at WTBS(now WMBR) and WLYN(now WFNX) throught his 27-year Boston radio career. WROR's evening host, a 22-year Boston radio vet, Julie Devereux was also shown the door. She was was with WROR since 2000. She was formerly with WBOS(1992-2000) and WCGY(1987-1992). WROR let go afternooner Paul Perry four weeks ago.

The budget cuts follow the arrival of industry veteran Tom Baker as the new Greater Media Boston market manager last week.

BRW Notebook :

Super funny guy alert : Comedian Frank Caliendo, famous for his many impressions and television show “Frank TV” will be WROR 105.7FM's "Loren and Wally" show tomorrow(1/31) at 8am to plug his Valentine's Day(that's Feb. 14 for you guys) show at the Wilbur Theater. Caliendo is known for uncanny impressions of famous actors like Al Pacino, Robin Williams, Robert De Niro; politicians like George W. Bush and Bill Clinton; and broadcasters like John Madden, David Letterman, Jay Leno and Jim Rome. Caliendo also is a seven-year veteran of television sketch comedy series MADtv and Hype.

Back on radio : You can't see him anymore, but you sure have been able to hear a lot of him on the radio recently. Former WBZ-TV4 sports guy Bob Lobel will fill in as the sports anchor on WBZ AM 1030's morning news next week. With retirement of WBZ sports icon Gil Santos this week, morning sports anchor spot is now up for grabs. Lobel will fill in from Tuesday(2/3) to Friday(2/6). Lobel, of course, was the 'special' guest co-host with Karen Blake on sister station WODS/Oldies 103.3 last fall.

1 comment:

Anonymous said...

All those dj's let go were very good, seasoned and experienced dj's. Don't these people running the show know that stability wins listeners better than chaos and uncertainty. Do they really think a "new voice" is going to get them listeners?
What the public could teach these guys.......