Thursday, January 15, 2009

As Talk Evolution continues, WTKK renews "Jim and Margery"

Despite signals that they might jump to WRKO AM 680 as possible replacements for struggling morning drive fiasco Tom Finneran, Jim Braude and Margery Eagan have decided to stay put at the rival talker WTKK 96.9FM. The FM talk station announced this morning that Braude and Eagan agreed to a new multi-year deal to continue as midday talk show hosts(Noon-3pm) . Terms of their agreement with the Greater Media station were not disclosed. In recent weeks, there was some talk that the pair was being courted by WRKO to replace Finneran. Naturally, the talk of WRKO's interest helped to push their renewal deal along at WTKK where the pair will be celebrating their 10th year on the air this fall. As 2008 was drawing to a close, WRKO announced that it opted to retain Finneran's services for one more year and installed Todd Feinburg as his fulltime co-host.

Here's the offical release from WTKK :

Jim Braude & Margery Eagan Renew Contract with Boston’s Talk Evolution 96.9 FM, WTKK

Boston, MA (January 15, 2009): Greater Media Boston announced that mid-day personalities Jim Braude and Margery Eagan have signed a long term agreement with Boston's Talk Evolution 96.9 FM WTKK.

Jim Braude and Margery Eagan, the only male-female talk team in Boston radio, can be heard weekdays on 96.9 FM from 12 noon to 3pm.

"I'm excited about the challenge of providing our very special audience a unique and compelling, live and local show on 96.9 FM WTKK for years to come," said Margery Eagan. She added, "I want to thank my co-host Jim Braude for ten 'fabulous' years. We have evolved together and I'm grateful that my favorite anchorman lets me get a word in edgewise."

"Despite Margery's best efforts, Greater Media refused to extend her without me," said Braude. "I couldn't be happier about sparring with Margery on the topics that matter most to people in Boston and New England. We're finally getting the hang of this radio thing and I thank our listeners and Greater Media for hangin' with us."

"Jim Braude and Margery Eagan are one of the premier talk shows in Boston today," said Greater Media President & CEO Peter Smyth. "We look forward to providing the Jim and Margery Show to New Englanders and WTKK's growing audience for years to come."

WTKK Program Director Grace Blazer added, "Jim and Margery are the real deal. Their smart, lively, and witty program is in big demand by both listeners and advertisers. They are both deeply rooted in Boston and their popular mid-day show has become part of the fabric of our community."

Margery Eagan, a columnist at the Boston Herald for more than 10 years, is a native of Fall River and a graduate of Stanford University.

Jim Braude, host of NECN's Newsnight, is a University of Pennsylvania graduate, and received his law degree from New York University. He briefly ran for governor in 1994, and more recently served as a Cambridge City Councilor.

About WTKK-FM:
WTTK-FM is owned by Greater Boston Radio, Inc., a subsidiary of Greater Media Inc., the parent company of 23 AM and FM radio stations in the Boston, Charlotte, Detroit, New Jersey and Philadelphia markets. Greater Media also owns a group of weekly newspapers in central New Jersey and several telecommunications towers located throughout the United States.


BRW Notebook :

Hold on to your hats : Nothing like using Presidental Inauguration to divert attention from itself. Clear Channel, the largest radio station owner in the country, has reportedly scheduled a mass purge of its workforce this coming Tuesday(1/20) . Total job cuts are estimated to be around 1,000 according to various reports in radio trade publications. Clear Channel owns Boston's two top rated-FMs WXKS/Kiss 108 and WJMN/Jamn 94-5 and two AM stations WKOX AM 1200 and WXKS AM 1430. As mentioned in this space last week, the upcoming job cuts even had Kiss 108's morning man Matt Siegel concerned as he was leaving on vacation last week. He's scheduled to return on January 20.

Radio by numbers : Fall ratings are in. WJMN/Jamn 94-5 had a very strong showing in the last pencil-and-paper diary survey ever. Arbitron is now using the new cellphone-size Personal People Meter(PPM) technology to measure Boston radio audience. In the overall listeners ages Jamn posted a 6.1 share tying Greater Media's adult contemporary kingpin WMJX/Magic 106.7FM for second place among listeners 12 and older, just behind the perennial market leader, WBZ AM 1030 with 6.4 . Jamn was also number one with listeners 18 to 34 and winning every daypart in that specific demographic. Among listeners 25 to 54, also known as the 'money demo' that advertisers constantly seek, Jamn's sibling WXKS-FM/Kiss 108 came on top. Kiss delivered a 1-2 punch with with its 28-year morning franchise "Matty In the Morning" and afternoon man Romeo grabbing top spot in their respective dayparts among adults 25-54. Some bit of good news for local talk radio which enjoyed a nice bump thanks to the Election season. WRKO's Howie Carr was tied for first(with Kiss' Romeo) and WTKK's 96.9FM's Jay Severin was right behind him in the 25-54 demo. Breaking 25-54 demo by gender, Entercom's sports talker WEEI AM 850 once again ruled Men 25-54 while Kiss 108 was romancing the Women 25-54 as well as every female demographic imagineable.

The fall ratings period ran from Sept. 18 to Dec. 10. Boston market is now being surveyd weekly using PPM's. The results for January PPM survey, which kicked off last Thursday(1/8) and won't count for advertising purposes, are scheduled to be released on February 26.


Anonymous said...

Jim and Margery have come a long way since they started at 'TKK.

Anonymous said...

Jim and Margery are the best thing on radio, always have been. They are better on an FM station. I know that I cannot get AM at my job, but can get some FM and I like listening to them in the afternoon. Mornings aren't good because people listen driving in, then have to leave their cars and walk to work etc....