Saturday, June 29, 2019

Loren Owens exits WROR; Bob Bronson returns to Boston

Loren Owners, a longtime, legendary morning host at WROR 105.7 told his audience yesterday(6/28)t that his contract with Beasley-owned classic hits station was not renewed. Owens last time on the air was his usual 6am to 10am shift.  His final morning show which officially ended "Loren and Wally Show" era in Boston radio, featured a guest appearance from his former longtime co-host Wally Brine, who retired in December 2016(BRW 11/22/16). The two had the most amazing on-air chemistry of any radio duo in this market.

The veteran jock did not intend to retire(the final show is here. Go to 11:10 mark to hear Loren's farewell statement).

Owens and Brine were inducted into Massachusetts Broadcasters Hall of Fame in 2013.

The station also  announced its new morning anchor yesterday — Bob Bronson.
Bronson will make his WROR debut on Monday, July 1, retaining co-hosts Lauren Beckham-Falcone (LBF) and Brian "Lungboy" Bell to form the new ROR Morning Show with Bob Bronson, LBF and Brian. Longtime WROR presence Hank Morse who had spent some 20+ years with the station and Loren and Wally Show as news anchor and traffic reporter was let go on Monday. Morse posted news of his exit on Twitter.

Bronson is no stranger to Boston area or Boston radio. The Portland, ME native graduated from Emerson College in mid 80's. He briefly moved back to Portland to start his radio career there but soon returned to Boston in 1987 to start working at now-defunct soft adult contemporary WSSH/Wish 99.5(now classical WCRB 99.5). At Wish,Bronson was midday personality and eventually rose to the rank of assistant program director. In late 1995,Wish 99.5 changed formats to smooth jazz WOAZ/Oasis 99.5 and in the spring of 1996, Bronson left Boston for Louisville for on-air opportunity at a soft AC station. Unfortunately, the station changed formats a few months later and Bronson was back on the road. From 1996 to 2003, he was on-air personality and program director at Sunny 93.9 in Raleigh, NC. In 2003, he returned to New England where he worked as operations manager and afternoon drive personality at WZID 95.7 in Manchester, NH. In 2009, Bronson got his big career break and landed as morning co-host at NYC's #1 station WLTW/Lite 106.7 where he was working for the past 10 years until last month when he left.

WROR had shifted to more 80's sound on January 1st of this year, but one really wonders if there is another major format tweak is headed to 105.7 as Bronson's entire radio career had been spent primarily working at stations with Adult Contemporary(AC) formats. In addition, assistant program director Morgan Prue had moved from Entercom's WMJX/Magic 106.7 to WROR back in March and had spent 14 years at NYC's Lite and very familiar with Bronson's work/style. Stay tuned...

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