Thursday, January 24, 2019

Christmas music brings presents to Magic 106.7

In the latest Nielsen Audio ratings, released this week, Entercom-owned WMJX/Magic 106.7 was the overall ratings winner for the “holiday” period, which began Dec. 6 and ended Jan. 2. Magic registered a 14.5 share for the period, up from 8.9 in the December survey (covering Nov. 8 - Dec.5). Like it has done for the past few years, Magic launched its holiday season on a Friday before Thanksgiving.(Nov.16, 2018). This was Magic's 7th straight year as "Boston's Christmas Station".

I always stress here that radio and TV stations don’t sell advertising based on the “6-plus” audience ratings but it's typically a fair estimate of stations' overall performance., With that said, Magic also won its target 25-54 demographic and also displaced WXKS/Kiss 108 from #1 with the younger 18-34 listeners.

It will be at least a month or so before anyone can tell how much WMJX's 37-yar adult contemporary-hits format benefited from this holiday bounce. WMJX has been consistently a strong performer for as long as one can remember, usually among the top three stations overall. Last year(see January 2018 chart here), the post-holiday period wasn't kind to Boston's holiday music station as both sports stations moved into Top 5 while Patriots' Super Bowl fever was sweeping the area...again :). January ratings will be released on February 20th.

BRW Notebook :

Watching the dial : After two years in the afternoon drive at WAAF 107.3, "Matty and Nick" show is no more. Entercom didn't renew the pair's contracts and the pair exited after their January 10th show. (Ed. Note : Will they pop up somewhere else on the local dial? They may or may not. Beasley's WBOS/Alt 92.9 has been looking for a new afternoon show host(s) for months now so that could be one possibility). WAAF's longtimer Bob Hannah takes over the 3-7pm shift. Hannah was WAAF's night jock from 2006 to 2009. He was laid off in April 2009 when Entercom made WAAF automated at night(BRW 4/16/09). He did return to the station in May 2010 in a part-time capacity...After a year in a half in the morning drive at WBZ/Boston's NewsRadio, Josh Binswanger has shifted to anchoring afternoon drive where he pairs up with Laurie Kirby. Jeff Brown moved up to mornings where he now alternates with another veteran Deb Lawler.....Over at WBZ's sister station, WRKO 680/The Voice of Boston, program director Michael Czarnecki received a company transfer to lead Washington’s news station WONK-FM  as Program Director.  He was with WRKO since September 2015 and its program director since October 2016. No replacement for Czarnecki has been named..WWBX/Mix 104.1's morning drive "Karson and Kennedy" is adding an extra hour. Beginning Monday, January 28th, the show will air from 6am to 10am.
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