Entercom and Beasley had four of the top five stations Boston’s January(4-31) Nielsen Audio ratings released yesterday. Leading the pack was Iheart Media’s WXKS/Kiss 108 with a 7.3 share, followed by Beasley’s 98.5 The Sports Hub at 7.1 and WROR 105.7 at 6.7, Entercom’s WEEI/SportsRadio 93.7 and WMJX/Magic 106.7 tying for 4th at 5.4.
Rounding out the Top 10 were News/Talk WBZ/News Radio 1030 at 5.2, pubcasters WBUR 90.9 and WGBH 89.7 and Beasley’s WKLB/Country 102.5 tying for 7th place with impressive 4.9, and Iheart’s recently acquired classic rocker WZLX 100.7 rebounding nicely from a soft Holiday survey with a 4.6.
Five of Boston’s top 10 stations in January were spoken word formats (2 sports stations and 3 stations with news/talk/info format). While Top 10’s total share of music formats slightly favored music formats – 28.9 vs 27.5 – there’s no denying that spoken word stations with very strong digital and podcast presence are carving out a very loyal audience across all platforms.
In the overall ratings for listeners 6 years old and up, WXKS 107.9/Kiss 108 had the highest number of listeners in the morning drive where Matt Siegel’s show finished first. In the midday time slot, the winner was WROR 105.7 where Julie Deveraux hosts 10am-2pm shift and afternoon drive belonged to “Felger and Mazz Show” on Beasley’s sports talker WBZ 98.5 had an outstanding month with the Patriots driving to the Super Bowl.
Here are top 25 stations in the Boston market from January 4 to January 31.
|1||WXKS/Kiss 108||Iheart Merdia||Top 40/CHR||7.2||6.4||7.3|
|2||WBZ/98.5 The SportsHub||Beasley Broadcast Group||Sports||5.4||5.9||7.1|
|3||WROR 105.7/Boston's Greatest Hits||Beasley Broadcast Group||Classic Hits||5.7||5.5||6.7|
|4 tie||WEEI/Sports Radio 93.7||Entercom||Sports||4.1||4.0||5.4|
|4-tie||WMJX/Magic 106.7||Entercom||Adult Conterporary||8.8||13.6||5.4|
|6||WBZ/NewsRadio 1030||Iheart Merdia||News/Talk/Info||5.0||4.9||5.2|
|7-tie||WBUR 90.9/Boston's NPR NewsStation||Boston University||News/Talk/Info||4.9||4.2||4.9|
|7-tie||WGBH 89.7/Boston Public Radio||GBH Educational Foundation||News/Talk/Info||4.5||4.2||4.9|
|7-tie||WKLB/Country 102.5||Beasley Broadcast Group||Country||4.4||4.5||4.9|
|10||WZLX 100.7/Boston's Classic Rock||Iheart Merdia||Classic Rock||4.3||3.4||4.6|
|11||WWBX/Mix 104.1||Entercom||"Hot" Adult Contermporary||3.3||2.8||3.2|
|12||WBQT/Hot 96.9||Beasley Broadcast Group||Rhythmic AC||3.2||2.9||3.1|
|13||WRKO 680/The Voice of Boston||Iheart Merdia||News/Talk/Info||3.1||2.5||2.9|
|14||WKAF 97.7/Boston's #1 for R&B||Entercom||Urban AC||2.4||1.8||2.6|
|15||WJMN/Jamn 94-5||Iheart Merdia||Top 40/Rhythmic||2.5||2.3||2.4|
|16||WODS/AMP 103.3||Entercom||Top 40/CHR||3.2||2.6||2.2|
|17-tie||WBWL/101.7 the Bull||Iheart Merdia||New Country||2.2||1.9||2.1|
|17-tie||WXRV/92.5 The River||Northeast Broadcasting||AAA||1.9||1.6||2.1|
|19||WBOS/Alt 92.9||Beasley Broadcast Group||Alternative Rock||1.6||1.8||1.8|
|20||WAAF 107.3/The Only Station That Really Rocks||Entercom||Mainstream Rock||1.4||1.2||1.6|
|21||WXLO 104.5||Cumulus||"Hot" Adult Contermporary||1.2||1.2||1.3|
|22||WCRB/99.5 Classical Radio Boston||GBH Educational Foundation||Classical||2.1||1.9||1.2|
|23||WERS 88.9/Boston's Music Discovery Station||Emerson College||Variety/Block Programming||0.9||0.7||0.9|
|24-tie||WCTK/Cat Country 98.1||Hall Communications||Country||0.9||0.7||0.8|
|24-tie||WUMB 91.9||Umass Boston||AAA||0.5||0.7||0.8|
BRW Notebook :
Reimer's re-entry : WEEI's hosts are hinting that suspended host and writer Alex Reimer might be returning in some shape or form this Friday(2/23). Reimer was suspended by Entercom from his WEEI's on-line and on-air duties nearly a month ago.
The boys of summer are back : The mild February weather is bringing with it 31 Red Sox spring training games starting this weekend. Starting Friday(2/23), WEEI/"ESPN on 850" will air 28 games while only 3 are slated for WEEI 93.7. Joe Castiglione, 71, is back for 36th season in the Red Sox booth while on-air partner Tim Neverett, 52, is starting his 3rd. Full WEEI 850/93.7 schedule is here.
New time, new station : With all the recent ownership changes, the long-running "Breakfast with the Bealtes" hosted by Larry "Cha-Chi" Loprete has recently left Iheart's WZLX 100.7 and as of mid-February is now heard on Saturdays on WUMB 91.9 from 6am to 8am. This Saturday's show will be celebrating George Harrison's 75th birthday....In other WUMB news, former River 92.5 part-timer Michelle Briand is WUMB's new night host(7-11pm)