WMEX 1510 plans to return to airwaves under new local ownership
WMEX 1510, the iconic Boston station that has been off the air since June 30(BRW 7/2) will change hands in early 2018 and could return to the airwaves in the next few weeks. Local radio broadcaster Ed Perry who owns Marshfield's WATD 95.9, one of the few remaining independent, community- oriented news and music stations in the region, confirmed to BRW that he has bought WMEX at an auction this past weekend.
"Well, we've reached an agreement with the owners of WMEX and I've sent off a check. Of course the deal still has to be approved by the FCC which often takes a bit of time. Anyway, I'm excited about the prospect of helping to revive the station I grew up with and truly loved as a kid in Natick. Should be fun and I'm sure there's a lot of air talent around to fill the frequency with great music and memorable words. As they say..."Stay tuned" !!"
He has not said what kind of radio programming WMEX plans to provide but it will likely be a mix of music and news/talk similar to his long-running WATD 95.9.
BRW Notebook :
What's in the name? : Earlier this month Entercom announced that the WBMX call letters that had been used locally by Mix 104.1(and Mix 98.5 before that) since February 1991 were returned to Chicago market where they resided until 1988. Entercom, which owns Mix 104.1 in Boston, debuted a brand new Classic Hip-Hop station in Windy City on November 17 and WBMX call letters were once synonymous with the format of now defunct Chicago station(on a different frequency).
Back in Boston, Mix 104.1 now uses "WWBX" as its new call letters. On many commercial radio stations, about the only time one hears actual call letters is at the top of the hour, when the station is required to broadcast a station ID. Most stations here and elsewhere have built or in the process of building an identity and branding around a name and frequency - Mix 104.1, Magic 106.7, 98.5 The Sports Hub, Hot 96.9, Kiss 108, Amp Radio 103.3, Alt 92.9, Jamn 94-5, Bull 101.7, Country 102.5. But some stations in Boston are still very much call letter-driven - WBZ 1030, WEEI 93.7, WRKO 680, WZLX 100.7, WAAF 107.3.
In the old days, stations wanted listeners to remember their names when they're filling out those all-important Arbitron paper diaries These days, audience measuring is all done electronically but in the new era of voice-controlled digital speakers like Echo or Alexa, radio station names and call letters still play a very important role.