Sunday, August 6, 2017

Bloomberg Radio is bullish on Boston radio

Bloomberg Media announced this week that it has agreed to buy Newburport's 1,000 watt WNBP 1450 and its low wattage FM translator on 106.1 for $1 million from Port Broadcasting. At midnight Tuesday (8/1), Bloomberg Radio began operating the North Shore's AM-FM combo and simulcasting the content already heard on its Boston signals.(Bloomberg entered a 3-year lease with Beasley to program WRCA 106.1/WRCA 1330/WBOS 92.2HD  last month(BRW 7/4)).

Bloomberg tags its new Boston radio set up as 'Bloomberg 106.1' putting emphasis strictly on promoting and marketing the FM signal. The company hopes to make some modifications to Newburyport's 106.1 frequency so that North Shore commuters are are able to have a somewhat uninterrupted reception between their daily ride to and from  Boston.

Al Mayers, the head of  Bloomberg Radio and Television stated in the press release : “We are excited to extend our broadcast footprint in the Boston market.  Programming this station in Newburyport gives us the opportunity to provide timely financial information and world news to our listeners during their commute to and from the North Shore.  Over the next few weeks, technical upgrades will be completed to make the experience even better.”

Mayers is a Melrose native and longtime former WRKO 680 and WHDH 850 program/operations manager who left Boston in 2001 to become the head of Bloomberg's NYC-based radio operations and added TV responsibilities in 2015.

As the sale process moves along, Bloomberg Radio is expected to take complete ownership of WNBP AM and FM from Port Broadcasting pending FCC approval.

BRW Notebook :

Comings and Goings : WRKO 680 quietly transitioned its AM drive show name from "Boston Dot Com Morning Show" to "Boston Morning Show" last month ending two-year content partnership with Boston Globe...After a year and change, WKLB 102.5's night timer Renee Castle spins out of Beasley's country music outlet this week. She's been hosting 7pm-Midnight shift since Feb. 29, 2016. Her social media profile now lists 'Iheart Radio' which might be her next professional stop...Speaking of Iheart Radio and country music, Bull 101.7's afternooner Bradford Colton is adding on to his schedule by signing up to TV work with NBC Boston/WBTS. He served as a special correspondent during WBTS's New Year's launch as Boston's new NBC affiliate. He will now serve as lifestyle and entertainment correspondent for the station. His reporting will be seen on the morning and afternoon newscasts...

Sports Radio Wars : Boston's two top sports radio personalities right now are without any doubt  - WBZ 98.5/SportsHub's afternoon king Michael Felger and WEEI's morning overload Kirk Minihane. Everyone is distant second or even third(Ed. Note : And I mean that with love and respect). This week, Felger got a soft-wash profile by Globe's sports media critic Chad Finn. Meanwhile, Minihane got absolutely skewered by WGBH's round-table discussion panel on the Beat Press.

1 comment:

NR said...

I wonder if Bloomberg has any plans to purchase more translators at 106.1 in Boston's metro west, and south?