Friday, February 12, 2016

Country 102.5 shakes things up again
A year after making changes to its veteran afternoon drive and evening line-up(BRW 3/26/15), Greater Media's WKLB/Country 102-5 continues to tinker with its on-air sound and staff. The biggest change to-date took place yesterday(2/11): Veteran hosts JW(John Willis) and Lori Grande are done after a 13-year run as station's morning team. Willis began his tenure  with Greater Media as a night jock at the old WBCS 96.9 in 1994. In 1996, Greater Media acquired rival WKLB 105.7 and merged formats/staffs on 96.9 frequency. In 1999, WKLB call letters/format moved to 99.5 frequency to make room for an FM talk station(WTKK). In 2006, Greater Media bought Charles River Broadcasting's 102.5 frequency and moved WKLB there.

Willis became WKLB's morning host in 1997. Lori Grande joined him in November 2002 after returning to Boston market with her ex-husband Sean Grande of Boston Celtics radio fame.

In June 2014, Iheart Media/Clear Channel debuted WBWL/Bull 101.7 on the old WFNX frequency. The new station has been leaning younger and taking some listeners away from WKLB.


Greater Media announced that a new morning show on 102.5 will debut shortly. According to Greater Media's market manager Mary Menna, Grande will stay on as a traffic reporter for the station and employed by Total Traffic Network which provides traffic reports for many Boston TV and radio stations.


BRW Notebook :

Sports games : Barrett's Sports Media has revealed its 'America’s Top 20 local sports morning shows' for 2015. Blogger Jason Barrett says although this is an inexact science and the results are subjective, he tried to create a formula that made sense. Whether it worked or not is in the eye of the beholder, but says he's comfortable with the way it turned out.

In total, 35 radio executives took part in determining these results. (Barrett not included). Each member of the executive committee was given 35 shows to choose from, and asked to select their Top 20 in exact order. Boston's WBZ/98.5 The Sport Hub's Toucher came in 2nd place and WEEI/Sports Radio 93.7's Dennis and Callahan were ranked 5th. Complete list is here.

8 comments:

Anonymous said...

This is the last straw for me.. first you take the oldies off Sunday mornings then you take off the top 40 countdown. The idiot that does the top 30's is loud, makes the show boring and not the least bit interesting. Now you take off the best
people JW AND LORI. THAT'S It for me.
I love real Country music not this junk they are trying to call country which is all about getting drunk and getting a girl into bed.
call
















the least bit interesting . Its like listening to any other daytime broadcast. And now you have taken the only reason left for me to listen to this
station. I really dont like the new country music. But I have continued to listen because of JW and Lori. Now you have taken them off. Tha is it for me I will now find a new radio station. Thanks for ruining a good thing.

A true Country Music lover





All the songs have the same words in them , just mixed up differently. They are not interesting story songs just songs about getting a girl drunk and in bed or in the truck bed or shotgun seat.

Anonymous said...

Sorry my statement is all mixed up this site doesn't make it easy to edit

Unknown said...

I am so disappointed that JW and Lori were fired from the morning show. They made me laugh and I enjoyed listening to them on my way into work. I plan to boycott your station in the morning now. Also wish you played more country music and less hip hop.

E. KELLY said...

I CAN'T BELIEVE YOU WOULD FIRE JW & LORI. THEY WERE THE LAST OF THE BEST DJ'S IN THE MORNING. DON'T UNDERSTAND WHY YOU WOULD MESS WITH A GOOD THING AND CAN THEM. DO NOT LIKE THE MORNING SHOW OR EVEN THE AFTERNOON SHOW WITH KEVIN KENNEDY. BAD MOVE ON WKLV'S PART. YOU WILL LOSE A WHOLE LOT OF FANS WITH YOUR "DID NOT THINK IT THROUGH" IDEAS. WILL NOT BE LISTENING ANYMORE - WILL NOW LISTEN TO 101.7 THE BULL.

Douglas Fowler said...
This comment has been removed by the author.
Anonymous said...

No more JW and Lori, very sad! I am a loyal country fan but no longer loyal to 102.5. The new morning show crew is awful, bad move!

Unknown said...

JW & Lori made the morning show. The new guy is terrible! Another listener gone!!

Renee Dann said...

I am so disappointment in WKLB for letting go of JR and Lori, I am going to not listen to there music anymore