Saturday, January 30, 2016

Once again Christmas music brings big ratings to Magic 106.7

For the  fourth year, it was Merry Christmas for WMJX/Magic 106.7 as the Holiday ratings showed another win for the perennial top station in the market, according to Nielsen Audio.

WMJX, which went with a Christmas music format from November 20 to Christmas Day(BRW 11/21/15), was rewarded big time.

Greater Media's adult contemporary outlet for 11 months of the year proved that the holiday hits are a winning combination. Magic 106.7 scored a huge 14.8 for the Holiday period from December 3 to December 30, while Patriots-powered WBZ/98.5 The Sports Hub well-distanced at 5.9. (For some comparison, in the December ratings book, WMJX 106.5 beat WBZ 98.5, 8.0 to 6.7). Following that, much of the survey was without change in the rankings. WXKS/Kiss 108 kept hold of number three, dropping to 5.8(from 6.6). WMJX/Magic 106.7's sister station classic hits WROR 105.7 also slipped .7(to 6.2). WBZ/NewsRadio 1030 stayed put at number 5 with a 5.5.

Perhaps, listeners are the Grinch when it comes to country music. WKLB 102.5 had a 1.7 setback to stand at 3.3  in 8th place and IHeart Media's WBWL/The Bull 101.7 dropped from 1.8 to 1.3 in 21st place. 
  
Surprisingly, WBZ/The SportsHub 98.5, despite the Patriots’ playoff run, actually lost listeners. It went from 6.7 to 5.9. Rival WEEI 93.7 also went .8 in negative territory, but finished the period in 6th place at a 4.7.

Nielsen Audio's 2015 Holiday Survey(Dec.3-Dec.30) rankings in the Boston market :
Rank Station Format Owner/LMA Nov 2015 Dec 2015 Holiday 2015 Cume
1 WMJX/Magic 106.7 Adult Contemporary Greater Media, Inc. 8.0 8.0 14.8 2,022,900
2 WBZ/98.5 The Sports Hub Sports CBS Radio, Inc. 6.7 6.7 5.9 908,600
3 WXKS/Kiss 108 CHR/Top 40 iHeartMedia, Inc. 6.1 6.6 5.8 1,286,500
4 WROR 105.7 Classic Hits Greater Media, Inc. 7.0 6.2 5.5 981,700
5 WBZ/NewsRadio 1030 News/Talk CBS Radio, Inc. 5.4 5.7 5.5 704,100
6 WEEI/Sports Radio 93.7 Sports Entercom 5.5 5.5 4.7 575,600
7 WBUR 90.9 News/Talk Boston University 3.9 4.4 4.1 433,100
8 WKLB/New Hit Country 102.5 Country Greater Media, Inc. 5.1 5.0 3.3 687,900
9 WODS/AMP Radio 103.3 CHR CBS Radio, Inc. 3.1 3.4 3.3 802,000
10 WBQT/Hot 96.9 Rhythmic AC Greater Media, Inc. 3.5 3.3 3.3 633,800
11 WZLX/Boston's Classic Rock 100.7 Classic Rock CBS Radio, Inc. 3.9 3.6 3.2 652,800
12 WGBH/Boston Public Radio 89.7 News/Talk WGBH Educational Foundation 2.2 2.5 2.9 342,600
13 WBMX/Mix 104.1 Hot AC CBS Radio, Inc. 3.6 3.5 2.7 788,000
14 WBOS/Radio 92.9 Modern Rock Greater Media, Inc. 2.7 2.6 2.5 647,000
15 WRKO 680/The Voice of Boston Talk Entercom 2.5 2.6 2.4 204,100
16 WAAF 107.3/WKAF 97.7/Boston's Rock Station Rock Entercom 2.6 2.4 2.4 479,700
17 WJMN/Jamn 94.5 Top 40 Rhythmic-CHR iHeartMedia, Inc. 2.8 2.6 2.2 666,600
18 WXRV/92.5 The River Adult Alternative Northeast Broadcasting Company, Inc. 2.2 1.9 1.8 401,100
19 WCRB/Classical 99.5 Classical WGBH Educational Foundation 1.9 1.8 1.6 218,100
20 WXLO 104.5 Hot AC Cumulus Media, Inc. 1.9 1.9 1.5 379,300
21 WBWL/101.7 The Bull Country iHeartMedia, Inc. 2.3 1.8 1.3 375,800
22 WCTK-FM Country Hall Communications, Inc. 1.0 0.9 0.7 149,700
23 WERS 88.9 Variety Emerson College 0.6 0.5 0.6 165,900
25 WKOX/Talk 1430 Talk iHeartMedia, Inc. 0.4 0.4 0.3 48,700
26 WEEI/ESPN 850 Sports Entercom 0.4 0.3 0.2 71,800
27 WUMB 91.9 Folk University of Massachusetts 0.1 0.2 0.2 58,100
28 WWFX 100.1/The Pike Classic Hits Cumulus Media, Inc. 0.1 0.1 0.1 28,900
29 WXKS/Bloomberg 1200 Business News iHeartMedia, Inc. 0.0 0.1 0.1 29,600


BRW Notebook :

Shortsleeve and Mac : WMEX 1510 debuts a new weekday midday show from 10am to Noon starting Monday, February 1st. Former WBZ-TV reporter Joe Shortsleeve and local political strategist Diane McNamara join the local talk line-up in Quincy.






1 comment:

Anonymous said...

I wonder if Magic will start Christmas music earlier in 2016, perhaps even at the start of November, in an attempt to get bigger ratings for a longer period of time.