For the fourth year, it was Merry Christmas for WMJX/Magic 106.7 as the Holiday ratings showed another win for the perennial top station in the market, according to Nielsen Audio.
WMJX, which went with a Christmas music format from November 20 to Christmas Day(BRW 11/21/15), was rewarded big time.
Greater Media's adult contemporary outlet for 11 months of the year proved that the holiday hits are a winning combination. Magic 106.7 scored a huge 14.8 for the Holiday period from December 3 to December 30, while Patriots-powered WBZ/98.5 The Sports Hub well-distanced at 5.9. (For some comparison, in the December ratings book, WMJX 106.5 beat WBZ 98.5, 8.0 to 6.7). Following that, much of the survey was without change in the rankings. WXKS/Kiss 108 kept hold of number three, dropping to 5.8(from 6.6). WMJX/Magic 106.7's sister station classic hits WROR 105.7 also slipped .7(to 6.2). WBZ/NewsRadio 1030 stayed put at number 5 with a 5.5.
Perhaps, listeners are the Grinch when it comes to country music. WKLB 102.5 had a 1.7 setback to stand at 3.3 in 8th place and IHeart Media's WBWL/The Bull 101.7 dropped from 1.8 to 1.3 in 21st place.
Surprisingly, WBZ/The SportsHub 98.5, despite the Patriots’ playoff run, actually lost listeners. It went from 6.7 to 5.9. Rival WEEI 93.7 also went .8 in negative territory, but finished the period in 6th place at a 4.7.
Nielsen Audio's 2015 Holiday Survey(Dec.3-Dec.30) rankings in the Boston market :
|Rank||Station||Format||Owner/LMA||Nov 2015||Dec 2015||Holiday 2015||Cume|
|1||WMJX/Magic 106.7||Adult Contemporary||Greater Media, Inc.||8.0||8.0||14.8||2,022,900|
|2||WBZ/98.5 The Sports Hub||Sports||CBS Radio, Inc.||6.7||6.7||5.9||908,600|
|3||WXKS/Kiss 108||CHR/Top 40||iHeartMedia, Inc.||6.1||6.6||5.8||1,286,500|
|4||WROR 105.7||Classic Hits||Greater Media, Inc.||7.0||6.2||5.5||981,700|
|5||WBZ/NewsRadio 1030||News/Talk||CBS Radio, Inc.||5.4||5.7||5.5||704,100|
|6||WEEI/Sports Radio 93.7||Sports||Entercom||5.5||5.5||4.7||575,600|
|7||WBUR 90.9||News/Talk||Boston University||3.9||4.4||4.1||433,100|
|8||WKLB/New Hit Country 102.5||Country||Greater Media, Inc.||5.1||5.0||3.3||687,900|
|9||WODS/AMP Radio 103.3||CHR||CBS Radio, Inc.||3.1||3.4||3.3||802,000|
|10||WBQT/Hot 96.9||Rhythmic AC||Greater Media, Inc.||3.5||3.3||3.3||633,800|
|11||WZLX/Boston's Classic Rock 100.7||Classic Rock||CBS Radio, Inc.||3.9||3.6||3.2||652,800|
|12||WGBH/Boston Public Radio 89.7||News/Talk||WGBH Educational Foundation||2.2||2.5||2.9||342,600|
|13||WBMX/Mix 104.1||Hot AC||CBS Radio, Inc.||3.6||3.5||2.7||788,000|
|14||WBOS/Radio 92.9||Modern Rock||Greater Media, Inc.||2.7||2.6||2.5||647,000|
|15||WRKO 680/The Voice of Boston||Talk||Entercom||2.5||2.6||2.4||204,100|
|16||WAAF 107.3/WKAF 97.7/Boston's Rock Station||Rock||Entercom||2.6||2.4||2.4||479,700|
|17||WJMN/Jamn 94.5||Top 40 Rhythmic-CHR||iHeartMedia, Inc.||2.8||2.6||2.2||666,600|
|18||WXRV/92.5 The River||Adult Alternative||Northeast Broadcasting Company, Inc.||2.2||1.9||1.8||401,100|
|19||WCRB/Classical 99.5||Classical||WGBH Educational Foundation||1.9||1.8||1.6||218,100|
|20||WXLO 104.5||Hot AC||Cumulus Media, Inc.||1.9||1.9||1.5||379,300|
|21||WBWL/101.7 The Bull||Country||iHeartMedia, Inc.||2.3||1.8||1.3||375,800|
|22||WCTK-FM||Country||Hall Communications, Inc.||1.0||0.9||0.7||149,700|
|23||WERS 88.9||Variety||Emerson College||0.6||0.5||0.6||165,900|
|25||WKOX/Talk 1430||Talk||iHeartMedia, Inc.||0.4||0.4||0.3||48,700|
|27||WUMB 91.9||Folk||University of Massachusetts||0.1||0.2||0.2||58,100|
|28||WWFX 100.1/The Pike||Classic Hits||Cumulus Media, Inc.||0.1||0.1||0.1||28,900|
|29||WXKS/Bloomberg 1200||Business News||iHeartMedia, Inc.||0.0||0.1||0.1||29,600|
BRW Notebook :
Shortsleeve and Mac : WMEX 1510 debuts a new weekday midday show from 10am to Noon starting Monday, February 1st. Former WBZ-TV reporter Joe Shortsleeve and local political strategist Diane McNamara join the local talk line-up in Quincy.