Tuesday, September 29, 2015

"Deflategate" shuffles September's radio deck a bit

With only a minor shuffling of the deck, it’s pretty much status quo when it comes to how radio stations ranked in the latest ratings issued by Nielsen Audio(formerly Arbitron).

The top-ranked stations three months ago are still the same top 10 in these ratings taken August 13 to September 9th. And except for two sports stations -- WBZ/98.5 the Sports Hub and WEEI/Sports Radio 93.7 - taking sizeable jumps and making lots of noise with that little media-manufactured story known as the 'Deflategate' which finally came to a temporary halt on Sep. 3rd, and market's second country music station - WBWL 101.7 The Bull - making a noteworthy leap thanks to a new improved signal, Boston's top 20 is pretty much intact as well.

Market's usual Top 5 suspects - WROR 105.7(classic hits), WKLB 102.5(country), WBZ 1030(News/Talk), WXKS 107.9/Kiss 108 and WMJX/Magic 106.7  had to share some real estate with WEEI and the SportsHub last month but for the most part the Big 5 had a very good summer.

WRKO 680's Rush-free line-up which debuted back in late June had a first full month under its belt but took another downward hit in the September survey. Obviously, the station needs a bit more time to get its new morning Boston.com morning show worked out and new high noon time for Jeff Kuhner is also an adjustment for his followers.

Here are Boston's Top 25 stations among listeners ages 6 and over from August 13th thru September 9th :

Format Owner July August September
WROR 105.7
Classic Hits Greater Media 6.7 7.6 7.2
WMJX/Magic 106.7
AC Greater Media 5.9 6.1 6.3
WBZ/98.5 The Sports Hub
Sports CBS Radio 4.6 4.9 6.0
WBZ/News Radio 1030
News CBS Radio 6.2 5.8 5.6
WKLB/New Hit Country 102.5
Country Greater Media 6.2 6.2 5.6
WEEI/Sports Radio 93.7
Sports Entercom 4.4 4.6 5.4
WXKS 107.9/Kiss 108
Top 40/M iHeartMedia 5.5 5.7 5.4
WZLX 100.7
Classic Rock CBS Radio 4.1 4.2 4.7
WBMX/Mix 104.1
Hot AC CBS Radio 4.2 4.1 4.2
WBQT/Hot 96.9
Rhythmic AC Greater Media 3.6 3.6 3.4
WBUR 90.9
News/Talk Boston University 3.4 3.2 3.2
WBWL/101.7 The Bull
Country iHeartMedia 2.1 2.1 3.2
WBOS/My Radio 92.9
Alternative Rock Greater Media 3.7 3.6 3.1
WXRV/92.5 The River
Adult Album Alternative Northeast Broadcasting 2.9 3.0 3.1
WAAF 107.3/WKAF 97.7
Active Rock Entercom Boston 2.8 3.3 2.9
WJMN/Jamn 94-5
Top 40/R iHeartMedia 3.4 3.2 2.9
WGBH 89.7/Boston Public Radio
News Talk WGBH Foundation 2.1 2.3 2.2
WODS/AMP Radio 103.3
Top 40/Mainstream CBS Radio 2.4 2.2 2.2
WRKO 680/The Voice of Boston
Talk Entercom Boston 2.8 2.4 2.1
WCRB/Classical 99.5
Classical WGBH Foundation 1.7 1.8 1.8
WXLO 104.5
Hot AC Cumulus Media 1.6 1.9 1.8
Country Hall 1.3 1.0 1.2
WERS 88.9
Variety Emerson College 0.7 0.8 0.6
WKOX/Talk 1430
Spanish Cont iHeartMedia 0.4 0.3 0.3
WEEI/ESPN on 850
Sports Entercom Boston 0.2 0.1 0.2

BRW Notebook : 

Can we talk?! : On September 14th, Salem Media flipped WBIX 1260 to a new hybrid format which currently features Salem's national talk line-up and will also be adding financial/business talk shows in the coming days/weeks. The station is now known as the AM 1260 The Buzz. … WGBH 89.7 named former ABC News staffer Kate McCarthy Zachry as News Director, and Aaron Schachter, from PRI’s The World, as Executive Producer and Editor...In August, Michael Czarnecki was named Operations Manager and Assistant Program Director at news/talker WRKO 680. Czarnecki joins the 'Voice of Boston' from his previous positions as program director for iHeartMedia/Clear Channel’s  country WRNX/Kix 100.9, and Assistant PD for iHeartMedia co-owned stations WHYN/News Radio 560 and WHYN/Mix 93.1 in the Springfield market. His radio resume also includes prior on-air and production stints in Hartford, Manchester, NH, Providence and in Boston at Mix 104.1, Oldies 103.3 and currently weekends on WAAF 107.3 where he goes by on-air name "Mike Logan". Entercom/Boston VP/Market Manager Phil Zachary says Czarnecki stood out in a strong field of candidates. “If our applicant pool is any indication, the future of the News/Talk format is in very good hands,” he said. “I was particularly impressed with the creativity and enthusiasm across a wide spectrum of prospects, but in the end Michael was the complete package of experience, vision and local knowledge. He’ll be a terrific addition to the WRKO team” Czarnecki takes over programming chores previously handled by Bill Cooksey, who left the station for another opportunity outside radio in July.

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