Monday, August 10, 2015

The Radio Ratings Leaderboard Starting To Look All Too Familiar As WROR Wins Again

Chalk up another victory for WROR 105.7. The Classic Hits pop rocker ranked first again in the monthly PPM Arbitron ratings released last week.
For the 6th consecutive month Greater Media's WROR kept its Number One ranking with a 6.7 rating, a .5 decrease from the previous month. Its sister station WKLB/New Hit Country 102.5 remained at number two but sharing that position with CBS Radio's news/talk WBZ/NewsRadio 1030 which gained an 0.8 from June with big local stories such as Boston Olympic bid, Tom Brady's Deflategate appeal, Boston Marathon bomber's sentencing and continued arrests of locally-grown terrorists.
Greater Media’s adult contemporary WMJX/Magic 106.7 held fourth place, and maintained a 5.9 rating for the second straight survey. WXKS/Kiss 108 rounded up the Top 5 with 5.5 but still away ahead of its direct rival - WODS/AMP 103.3 in 17th place with a 2.4.

Some worries for classic hits WZLX 100.7 which had a solid June, but it lost all the recovered numbers from May and then some in the July survey. WZLX's loss was its sister station WBZ 98.5/The Sports Hub's big gain. The Sports Hub gained a full share in July which also came at the expense of other male-oriented formats. The Sports Hub finished 6th overall nudging out its direct competitor WEEI 93.7 which came in 7th place. WEEI was definitely impacted by what can only be described as pathetic performance by the Red Sox in June and July. The Sports Hub capitalized with a meteoric surge from #7 to #1 in the "money demo"(listeners ages 25 to 54). Other male-oriented formats like alternative rocker WBOS 92.9 and mainstream rock WAAF 107.3/WKAF 97.7 slid a bit.

In the 18-34 demographic, country was king as WKLB/Country 102.5 came at #1 followed by WXKS/Kiss 108 which took the top prize among 18-49 listeners.

BRW Notebook :
Names and voices : iHeartMedia New Hampshire announced that John Laurenti has been named Program Director for WHEB 100.3 in Portsmouth and WGIR/Rock 101 in Manchester effective August 17.  Laurenti is a veteran New England Broadcaster who most recently was heard on weekends on WZLX 100.7 in Boston. He also held previous roles with Greater Media's WBOS 92.9, CBS at Oldies 103.3 in Boston and WHJY in Providence...WRKO 680's midday host Jeff Kuhner signed a new contract to remain with the Voice of Boston for the foreseeable future...Tim Benz who resigned as midday host at WEEI 93.7 after 14 months(BRW 7/31) is happily back in Pittsburgh working for his wife's employer - Tribune-Review - where's he's a new 10am-1pm co-host for TribLive's on-line sports radio show.

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