Monday, June 15, 2015

Rush finds a new radio home in Boston, lands on a small AM outlet

Conservative talk radio has been a mainstay of the AM dial for years, and that course will continue with Rush Limbaugh's upcoming station switch in Boston on June 29th.

With Entercom-owned WRKO 680 ending its longtime association with Rush Limbaugh(BRW 5/23), it has been announced that he will be shifting to a low-powered AM 1430 which is currently all-Spanish music Mia 1430 andd is owned by IheartMedia/Clear Channel, the same parent company as Limbaugh's syndicator Premiere Networks. The station will become Talk 1430 on 6/29. Here's the official release from Iheart Media with regards to the launch of a new syndicated talk format on AM 1430 which will be a mix of Fox Sports shows(1am to 9am) and conservative political talk(9am-1am). Rush Limbaugh will be the anchor of the new Talk 1430 when makes its debut in two weeks(June 29th) :

 All-New Programming Lineup Launches with
America’s No. 1 Talk Radio Personality Rush Limbaugh

Boston, Mass. – June 15, 2015 – iHeartMedia Boston announced today the launch of TALK 1430 WKOX, effective June 29, 2015. WKOX will feature an all-new programming lineup of America’s top talk radio personalities, including Rush Limbaugh, Sean Hannity, Glenn Beck and Mark Levin, with FOX Sports Radio programming during overnights.  The new format will debut at noon on June 29 with The Rush Limbaugh Show, the most-listened-to Talk radio program in the U.S.
Below is WKOX’s new weekday programming schedule:
·         FOX Sports Daybreak with Andy Furman & Mike North – 6 - 9 a.m.
·         The Glenn Beck Program – 9 - noon
·         The Rush Limbaugh Show – noon - 3 p.m.
·         The Sean Hannity Show – 3 - 6 p.m.
·         America Now – 6 - 9 p.m.
·         The Mark Levin Show – 9 p.m. - midnight
·         Ground Zero with Clyde Lewis – midnight - 1 a.m.
·         The Jason Smith Show – 1 - 2 a.m.
·         The Ben Maller Show – 2 - 6 a.m.

“We are excited to bring this powerful lineup of Talk show hosts to our cluster here in Boston,” said Alan Chartrand, Market President, iHeartMedia Boston. “We are confident that the biggest names in the talk radio format will serve our listeners and advertisers well.” 

“We are proud to have the best talkers in the business back home at iHeartMedia Boston,” said Dylan Sprague, Senior Vice President Programming, iHeartMedia Boston.  

iHeartMedia Boston has a strong cross-platform presence and TALK 1430 WKOX joins a number of iconic brands and franchises — both broadcast and digital — including 94.5 WJMN-FM, 101.7 WBWL-FM, 101.7 WXKS-HD, Kiss 108/WXKS-FM, 1200 WXKS-AM and 1430 WKOX-AM — and produces legendary marquee events including Kiss 108's Jingle Ball, JAM'N 94.5's Summer Jam, Kiss 108’s KISS Concert and JAM’N 94.5’s Monster Jam.  iHeartMedia is a leading media outlet in the Boston market and its programming and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service with its more than 600 million downloads, nearly 80 million social media followers and 87 million digital uniques across the Network.

Fans can also list to TALK 1430 WKOX on the stations website as well as on and the iHeartRadio mobile app.

About iHeartMedia Boston:
iHeartMedia Boston owns and operates WXKS-FM, WJMN-FM, WBWL-FM, WKOX-AM and WXKS-AM.  With 245 million monthly listeners in the U.S., 87 million monthly digital uniques and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles. iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 600 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 70 million users faster than any other radio or digital music service and even faster than Facebook.  The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation.

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This would be the second attempt in the past 5 years by Iheart/Clear Channel to launch an all- conservative outlet in Boston. From March 2010 to August 2012, Limbaugh anchored an all-conservative line-up on Talk 1200(BRW 8/13/12).

AM 1430 operates a 5,000-watt signal during daylight hours and only 1,000 watts at night. It was well known corny, lounge-era, easy-listening station WXKS 1430 from 1979 to 2004.

BRW Notebook :

Names and Voices : Boston media personality Michele McPhee who began hosting a new afternoon show on WMEX 1510 on June 2nd had a bit of a run-in with the law in the early morning hours of last Thursday after being pulled over on suspicion of driving under the influence. The recently hired WMEX afternoon host now stands accused of operating a motor vehicle while under the influence of alcohol, resisting arrest and assault and battery on a police officer.(Detailed police report is here)  After her appearance at South Boston Municipal court on Thursday morning, McPhee was back on the air on Friday not commenting on the situation per advice of her attorney. She will return to court for a pre-trial hearing on August 4th. As the result of the arrest, her license has been revoked. McPhee has a four-page driving history with numerous violations including several speeding stops.

Classic Hits is the word : Boston's classic hits station WROR 105.7 was #1 station in the city for the fourth consecutive month in May. WROR's surge this year is representative of a national story where the format has been seeing major audience increases in many markets. The classic hits trend began last year according to trade publication Inside Radio.

Adult hit radio battle in the works? : Things may be getting hot between two adult contemporary hits stations in town. CBS Radio's WBMX/Mix 104.1 which features a "Hot AC" format with personality-driven morning and afternoon drive shows and a playlist from the 90's to today, has been gaining steadily in the ratings over the past year. The station came in 4th in the most May book in the all-important 25-54 demographic overtaking long-time AC leader WMJX/Magic 106.7 which was tied for 5th with WKLB/Country 102.5 and rocker WAAF 107.3/WKAF 97.7. This set up an interesting summer battle between Mix and Magic. And speaking of Magic, the station recently launched a new TV campaign and on-air tagging as "Variety Radio" emphasizing today's contemporary hitmakers like Maroon 5 and Kelly Clarkson.


Anonymous said...

Iheart /Clear Channel could not make it work years ago on a 50KW signal: what makes them think that the identical format and programs will work on a flea watt signal that barely reaches outside Rt 128?

Anonymous said...

This is a real problem. Trying to listen to the new line-up, and one can barely hear it in Metro-West. Weak and crackled.

James said...

Conservative Caucasian males are a demographic decreasing in #. So why are so many radio stations focused on such a decreasing piece of the pie? Boston's Hispanic population is increasing, especially among younger listeners that advertisers covet. Silly to give up a Latin format for conservative talk that already exists on the dial.