Thursday, April 23, 2015

Classic hits keep WROR atop the latest radio ratings

Greater Media's classic hits station WROR 105.7 retained its spot as Boston's most popular radio station for March survey period which ran from February 26 thru March 25th.

Topping the two country stations, WKLB/New Hit Country 102.5 remained No. 5. WBWL/101.7 The Bull ranked No, 20. Both stations also gained listeners - WKLB grew from 779,000 weekly listeners in February to 814,000 in March. WBWL went from 306,000 to 357,000 during the same period.

Howie Carr returned to WRKO 680's line-up on March 16th but it was not enough time to make a big impact on the ailing Talk Station which recovered to 1.8 from the lowest rating in its 33 year history(1.4) in February. The station only added 5,000 weekly listeners(182,000 to 187,000). The station is due for much needed line-up changes which reportedly are on its way next month.

In the sports corner, both WBZ/98.5 The Sports Hub and WEEI/Sports Radio 93.7 lost listeners in March. However, for the Winter quarter(January-February-March), The Sports Hub came in first among the target Male 25-54 demographic with WEEI in third but up significantly from last winter reports Boston Globe's Chad Finn.

With three stations in the top five — WROR, WMJX and WKLB — Greater Media's Boston station cluster lead all the Big 4 radio groups locally with 27% share of the audience. CBS Boston Radio was second with 22.7%, IheartMedia Boston was third with 11.8% and Entercom Boston registered 9.4%.

In the 25-54 age demographic coveted by advertisers, WROR 105.7 was No. 1, followed by WXKS/Kiss 108, WBZ/98.5 The SportsHub, WMJX/Magic 106.7 and WKLB/New Hit Country 102.5.

BRW Notebook :

Names and Voices :  Earlier this week, veteran Boston radio newsman Henry Santoro has joined pubcaster WGBH 89.7 as its new midday news anchor. Boston area native, Santoro, 59, replaces Jordan Weinstein who left the station last month, Santoro has been morning host and news director at's on-line rock station RadioBDC since its launch in August 2012. Prior to that, he had spent 29 years at now-defunct WFNX 101.7....Last week, WEEI 93.7's morning show co-host John Dennis took  a leave of absence from the Entercom's sports/talker to enter inpatient rehab to deal with his addiction to alcohol. In a statement he released that was published by the Boston Herald, Dennis said, “I’ve made the decision to take serious steps to eliminate the role alcohol plays in my life before it impacts my health. To that end, I’ve decided to take some time away from WEEI, tackle this head-on, and set a smart and informed course for a long and healthy life.” Entercom/Boston Market Manager Phil Zachary told the newspaper that Dennis’ decision to enter rehab did not take him by surprise and emphasized that the morning show co-star’s job will be waiting for him upon his return. “WEEI has been built on the Dennis & Callahan Show and we don’t see a future without John Dennis,” he said. Dennis and Callahan debuted in 1997 as a midday show and moved to mornings in 1999. Read the full statement released by Dennis here...'I Am What I Play'
 a feature length documentary about the heyday of rock radio will premiere as part of Independent Film Festival Boston this Sunday(4/26) at 12:30pm at the historic Somerville Theater. The film focuses on four disc jockeys from four different cities, including Boston’s very own Charles Laquidara, who was the morning man for WBCN 104.1 for over 25 years and was among the highest paid radio personalities in the country. Laquidara shifted to mornings at sister station WZLX 100.7 in 1996 to make room for Howard Stern on WBCN. He retired from Boston radio in 2001 and moved to Hawaii. Pat O’Day of Seattle’s KJR, Toronto’s David Marsden of CHUM-FM in the early 1970s and then as program director of one of North America’s first alternative rock stations CFNY, and legendary New York DJ Meg Griffin are also profiled. The doc takes a look at how the on-air talent adjusted as the medium changed over the years and where they are now. 

1 comment:

Javed Jafri said...

I have unearthed several hours of WBCN airchecks from the early 1970's and have just posted the first one and it features the great Charles Laquidara. I will post more in the future.

You can hear them at: