Friday, March 20, 2015

WEEI and Patriots agree on the new content deal

For the next three years WEEI 93.7 will keep airing exclusive interviews with Bill Belichick and Tom Brady the day after Patriots games.

The station and the defending Super Bowl champs have agreed on a brand new three-year contract which runs thru 2017 season. The Patriots first entered into an agreement with WEEI for “Patriots Monday” back in 1995. In 1999, the club moved Monday's programming package to now-defunct WWZN/1510 The Zone for three seasons. With the Zone collapsing, the Patriots took its Monday programming back to WEEI in 2002. The content agreement expanded to “Patriots Friday” with the start of 2008 season. 

After winning its fourth Super Bowl last month, the club was seeking a big increase to renew the Monday/Friday deal and was reportedly ready to move it to another station in the market had WEEI balked. However, after many rounds of negotiations which reached ownership level both sides were able to come to a new agreement.

WEEI spends over $1 million a year for the Patriots Monday and Friday which includes station's exclusive access to Belichick and Brady the day after the game. The actual cash payment is only 1/10 of the rights fee which comes mostly from advertising time revenue that the Patriots and WEEI split. Participation in Monday's programming is included in Belichick's and Brady's contracts with the Patriots for which they're compensated separately.


BRW Notebook :

Let it snow, let it snow : Paralyzing winter storms in February made for good news at WBZ 1030 which was busy providing what seemed like non-stop commuter traffic and weather reports. The Nielsen Audio's numbers for January 29 to February 25 survey period showed the news talker as...no big surprise... #1 station in the afternoon drive. Overall, the station finished 2nd almost tying Classic hits WROR 105.7.



No comments: