Friday, November 21, 2014

Magic 106.7 turns on Christmas tunes starting today

Katy Perry and Maroon 5, take a break. Johnny Mathis, Alvin and all of your chipmunks: You’re on.

For the third year in a row, WMJX/Magic 106.7 will switch to 24/7 Christmas music this holiday season. The annual all-Christmas format flip will happen during Friday's(11/21) afertnoon drive at 5pm.(No, no somersaults or cartwheels are involved — unless listeners care to partake). 

The station is tentatively scheduled to go its regular adult contemporary programming, midnight on Christmas Day.

And, on a related note, this December about 500 radio stations around the country will switch to playing only Christmas music, nearly double the number from 10 years ago according to a recent NY Times article.

BRW Notebook :

Don't call it a comeback...yet, but...: Technically, Glenn "Big O" Ordway and his Big Show had never left.  Since being dumped by WEEI 93.7 in February 2013, he had re-launched his uber popular daily talk brand via on-line, satellite radio and even added a couple of regional terrestrial outlets(980 AM in Lowell and 1250/900 AM in Manchester NH) in the process. The Herald who had Ordway being wooed back to 'EEI by its market manager earlier this year has another speculation story by its versatile gossip columnist. The Inside Track  reported last weekend that Big O may be destined to land back at WEEI this winter.(Ed. Note : I'm mighty skeptical but then again I never saw someone as inept, plastic and bland as Mike Salk  ever replacing Ordway. So what do I know?! Sure, Dale Arnold working without a contract and Michael Holley's deal expiring in early February sets up a nice comeback story for Big O but let's see what happens.).

Radio Loft : Speaking of comebacks, 80's local TV icon Dana "Movie Loft" Hersey is on the air with a morning show at North Shore 104.9/WBOQ in Beverly. Hersey took over the morning drive duties after Charlie Curtis retired from radio in late summer. This is Hersey's second time around on 104.9. He was part of WBOQ's morning show back in the early 2000's when the station played broadway and showtunes. And, yes, that's also Dana Hersey(with or without that ugly 1980's sweater) voicing new sounders for Howie Carr's self-syndicated radio show which debuted this week to not so warm welcome from local media observers.

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