Rita Cary let go by the River
Rita Cary,a steady and positive voice on Boston radio for the past decade has been silenced. The morning disc jockey has been fired from her job at Haverhill's WXRV/92.5 The River/"Boston's Independent Radio", effective immediately.
Cary has been at the adult album alternative station for 10 years, including the past 4 1/2 as its morning DJ. Canadian native, she graduated the University of Western Ontario with a bachelor's in journalism and pursued that career for years, in Texas and then locally in Maine and New Hampshire, including a stint at the Portsmouth Herald.
She got into radio by chance thru a casual conversation at a party. Her first gig was the overnight shift at the River. After a few years of weekend work and hosting the evening time slot, she landed in the morning drive at the River in October 2009.
In an interview with the Globe, Cary said her firing came about because the station's management wanted her to talk less between songs. She worked her last shift on March 25th. Earlier today, the station officially let her know she was being let go. Cary posted the news on her Twitter account.
As for Cary's replacement, the station has named Dana Marshall as the River's new morning show host. Marshall has been filling in the mornings since March 27th. She worked at the River from 2000 to 2006 in a variety of roles including DJ, music director and program director. She left the station in late October 2006 and joined crosstown rival WBOS 92.9 in January 2007 as its music director/midday personality. She was named WBOS' program director when the station changed over to the current retro-alternative jockless format in January 2008, however, was then let go a year later due to corporate budget cuts and consolidation of roles.(BRW 1/29/09). Marshall came back to the River in March 2012 as host of Sunday morning's "Brunch By The River" when she replaced Lisa Garvey who is now at WUMB 91.9.