Wednesday, November 20, 2013

Magic 106.7 is cashing in on Christmas music again

If it's going to sound too much like Christmas a little later this week, blame Greater Media's WMJX/Magic 106.7 for its full-on festive offensive. The adult contemporary station will be all-Christmas again, in its second year doing so, beginning Friday(11/22) at 5pm, two weeks earlier than last year.(BRW 12/5/12). 
Boston's official Christmas tree is scheduled to be delivered to Boston Common on Friday morning and the official lighting ceremony is not even happening until December 5th. Why the early leap into all-festive format this year you ask? Many reasons. Obviously, the primary one is all about strategy - station's management is like for Magic to stand out and  make a point that it's the Christmas station in the Boston market. Typically, other stations in the market like CBS Radio's Mix 104.1 or Magic's sister station WROR 105.7 will try to strike a holiday balance - look for them to add from one to three Christmas songs an hour beginning the day after Thanksgiving.

As Magic turns into a seasonal music specialty channel for 34 days, it will likely see a huge short-term audience surge. Last year, the station saw its numbers jump 57% during Holiday survey period.(BRW 2/1/2013). 

Moreover, few months ago, the station had undergone a bit of facelift by younging-up its playlist with more current mix of music and installing a brand new morning show(BRW 8/13). So, the other programming strategy in play here is to retain some of the nonprimary listeners who spin the dial over to Magic during its seasonal transformation and hopefully don't leave once the regular format returns on December 26th. 

BRW Notebook :

Movers and shakers :  John Garabedian, host of Open House Party on WXKS/Kiss 108 for nearly two decades, was named the 2013 Broadcaster of the Year by the Massachusetts Broadcasters Association (MBA). The award was presented at Sound Bites, the Association’s awards night on Thursday, November 14th at The Verve Crowne Plaza in Natick...As first reported in this space last week, Christopher Lydon is coming back to WBUR 90.9. Boston University's pubcaster officially announced today that "Open Source with Christopher Lydon" will air live on Thursday nights from 9pm to 10pm and be repeated once over the weekend beginning in January 2014...Producer and co-host of "Hillman Morning Show" on WAAF 107.3/97.7, Anthony "Spaz" Parziale will be leaving the show and station next month. He was with the show since 1999. He became its producer in 2001 and co-host in 2007. Parziale is launching his own junk removal business. WAAF is looking for a new morning producer...Boston Herald Radio which debuted in early August has shaken up its line-up. A new Noon-3pm show premiered this week. It's called "Trending Now" and co-hosted by newspaper's political columnist Joe Battenfeld and political commentator Adriana Cohen. Michael Graham's show from New England Talk Radio Network(WBNW 1120 and WCRN 830) will now heard on replay from 6pm to 9pm on BHR.

More news than you could use : WGBH 89.7 continues to expand its commitment to in-depth, local news coverage. The public broadcaster this week announced the additions of Rupa Shenoy, a new investigative journalist, and Deb Daigle, a new local host during afternoon's NPR "All Things Considered"(4pm-7pm).

Shenoy, formerly of Minnesota Public Radio, joined the newsroom this week. She will report for both WGBH News and the New England Center for Investigative Reporting (NECIR), as part of a partnership that started in September.  NECIR is a nonprofit, investigative reporting newsroom – associated with Boston University – that produces in-depth investigative stories and is training a new generation of investigative journalists. In September, NECIR moved its professional newsroom to the WGBH studios in Brighton.

Daigle is a local news vet who has covered Capitol Hill, the White House and the Supreme Court for the Unistar Radio Network, served as an anchor and reporter for both Boston's WBZ 1030 and WRKO 680, and was a general assignment reporter and anchor for Charter TV3 and Greater Media Cable in Worcester.

As she begins hosting duties during WGBH-produced NPR show All Things Considered(4-7pm), veteran anchor Jordan Weinstein takes on the role of host and reporter for 89.7 WGBH’s midday newscasts (10am to 4pm). Cristina Quinn anchored the midday newscasts, takes on a full-time reporting role, focusing on innovation.Bob Seay is the news host during Morning Edition(6am-10am).

An interesting paragraph in WGBH's release which catches the eye :
"Through WGBH's commitment to substantive, local reporting, public news radio has expanded in Boston. Over the last three years, both of Boston’s public news radio stations have grown their audience and market share. Today, Boston’s two public news radio stations – 89.7 WGBH Boston Public Radio and WBUR – combine for the second-largest public radio market share in America, behind only Washington, D.C"

1 comment:

Anonymous said...

I wonder if WBMX-104.1 might "jump the gun" and go all-Christmas before WMJX does (meaning it would be sometime before 5 P.M. tomorrow, November 22nd).