Thursday, February 14, 2013

WEEI and longtime personality Glenn Ordway part ways

Glenn Ordway, a longtime Boston sports radio personality has been let go. WEEI/SportsRadio 93.7 has decided to part ways with Glenn Ordway, co-host of "The Big Show", it was announced on Wednesday.  

Ordway announced on the air his last day will be this Friday(2/15). He told listeners Wednesday that sports radio is a ratings-driven business and "it's obvious" his show isn't "getting the ratings." He said he isn't retiring after 21 1/2 years at the station and will work on other media projects.

Ordway's tenure at WEEI predates the current sports format. He's been at WEEI since 1987, when he was executive producer and broadcaster on Celtics broadcasts and served as analyst with the legendary Johnny Most. When the station went all sports in September 1991, he started out as its midday host while continuing his Celtics duties. Ordway was WEEI's program director from 1995-97. During his tenure as WEEI's PD, he introduced the Big Show in 1995.

In January 2009,  Ordway signed a 5-year incentive-laden contract that was reportedly worth $1 million per year. The contract also reportedly had an out-option for Ordway's employer, Entercom, if his ratings didn't meet certain benchmarks. 

WEEI has been fighting a tough battle for ratings with WBZ/98.5 The Sports Hub which launched in August 2009. The CBS-owned station has surpassed WEEI in ratings over the past two years, especially among the younger 25-54 and 18-34 male demographics prized by radio advertisers. Ordway, had already taken a sizeable pay cut in his performance-based salary in 2011.

WEEI said Michael Holley will host the show for the foreseeable future. The Boston Globe reported that Sudbury, Mass native and BB&N graduate, Mike Salk,34, who worked at now-defunct ESPN 890 is going to be Holley's host. Salk has been co-hosting midday "Brock and Salk" show with Brock Huard  on KIRO/"710 ESPN" in Seattle since May 2009. He also has been a regular fill-in on the ESPN Radio network .

Here's WEEI's statement regarding Glenn Ordway's departure :

WEEI has decided to part ways with Glenn Ordway, co-host of “The Big Show”.  Ordway made the announcement on-air Wednesday, February 13 that his last day will be this Friday.  Michael Holley will serve as host of "The Big Show" for the foreseeable future and WEEI expects to make an announcement in the coming days about Michael's new co-host.

"Glenn and I have been together since day one. He is an icon in this business and he helped build WEEI into arguably the most successful sports station in history," said Jason Wolfe, VP of programming and operations for Entercom Boston. "I am so thankful to have been able to work alongside Glenn for the past 20-plus years and I hope that all Boston sports fans realize how important his contributions have been to this station, to the market and to this industry. He's a true professional and that was clearer than ever in his comments today."

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