Nova fizzles as Mike, Jack and Melissa return
Nova 96.9 lasted two hours longer than its predecessor, Power 96.9, and as of Noon today...you guessed it..once again WTKK changed to a different format. This time the wheel stopped on the wedge titled 'variety hits format' and branded Mike 96.9. If that particular tag sounds very familiar, there's a reason - Mike-FM was part of Boston radio landscape on 93.7FM from 2005 until September 2011(BRW 9/7/11). Like we with Power and Nova, Mike is not expected to be around for more than a day which means listeners and competitors will be checking out 96.9FM over the weekend to see what the next format is going to be.(Ed. Note : that's the whole idea behind this Wheel of Formats week - keep everyone guessing and the buzz going).
In other news, Greatrer Media also made a big splash that it has landed veteran radio programmer/manager "Cadillac Jack" McCartney to be its Director of Programming at Greater Media Boston. He officially begins his new position on Monday (Jan. 7). McCartney recently exited Clear Channel New York where he'd been VP of Programming. This is a return to the Boston radio market for McCartney(BRW 9/29/10), who spent over 20 years there programming both WJMN/Jamn 94-5 and WXKS/Kiss 108, and overseeing the entire Clear Channel Boston cluster before moving to the New York cluster in 2010.
As mentioned yesterday, former Jamn 94-5 morning show co-host, Pebbles, will be part of the new morning show on WTKK-FM. In a related move, her former Jamn colleague and morning show producer Melissa Eannuzzo is joining Pebbles at the new home in similar role as she announced on her Twitter feed.