No new format yet but familiar personality joins 96.9 on-air staff
WTTK 96.9 which is in the midst of the well-publicized format tranformation which kicked off yesterday(BRW 1/2) has just announced that it has hired former WJMN/Jamn 94-5 morning co-host Pebbles to be a part of its morning drive show to debut later this month. It is the first major step in the transition of the station to music from an news-information-talk format. The WTKK changeover to music is designed to capture a share of the younger, music-listening FM audience which is more valuable to advertisers versus older demographics that prefer news/talk programming.
As for Pebbles, a local broadcast fixture on Jamn for past 17 years, co-hosted morning drive shows with Baltazar from 1995 to 2001 and then with Ramiro Torres from 2001 until last month(BRW 12/11/12). Prior to Jamn, she served as midday and morning personality at now-defucnt urban contemporary WILD 1090 from 1988 to 1995.