Tuesday, January 8, 2013

New format on 96.9 is full of rhythm and pop

After nearly a week of stunting, Greater Media finally replaced its previous news/talk format with a new rhythmic contemporary hits station branded as "Hot 96.9". The playlist will feature artists such as Rhianna, Adele, Black Eyed Peas, 50 Cent, Jay-Z, Flo Rida, Justin Bieber, Kanye West, Destiny's Child, Michael Jackson and Mary J Blige. Station's new morning personality Pebbles made the announcement at 11am this morning and kicked off the new format by playing the first(Jay Z's "Run This Town") of 13,000 songs in a row.

Greater Media's new Hot 96.9 and its rhythmic hit playlist are clearly aimed at challenging market's hit music leaders Jamn 94-5 and Kiss 108 which are both owned by Clear Channel. The move further crowds Boston radio's pop music landscape which also includes CBS Radio's WODS/Amp 103.3 and WBMX/Mix 104.1 as all these stations chasing the younger listener demographics.

11 comments:

Anonymous said...

Just what we need ANOTHER A/C station. Is Rock truly dead now? We have AAF and ZLX and AAF is more talk than music during the day, even with Hsu and The Mistress playing music. Ugh.

Anonymous said...

Sucks

Anonymous said...

Hi
I sent this to 96.9..now another lame top 40 station…again corporate radio plays generic radio for easy profits….




So what is the deal with 96.9? I thought you were going to be a rock station! Now its another top 40/hits..how many top 40 stations does Boston need?
Why cant you stick with a format? Why did you tease us with a rock station and then quit?
Its no wonder people are dumping radio for itunes and smart phones.
You have lost another listener….I’m getting an itunes card
Corporate radio stinks….Boston radio is now just like another other market…you show NO imagination with programming…any clod can play the same rotation of top
40…you are so lame
peter brown

Anonymous said...

Guess it is now time to delete 96.9 from all my presets for good.

Anonymous said...

**Just what we need ANOTHER A/C station**

This is NOT an "AC Station".

**So what is the deal with 96.9? I thought you were going to be a rock station!**

Who said THAT?

Anonymous said...

Anything is better than Jim and Margery, or as I like to call them , liberal and liberaler

Anonymous said...

Anonymous said: "Anything is better than Jim and Margery, or as I like to call them , liberal and liberaler"

Jim and Margery had chemistry and good rapport with each other and their listeners.

So, go to h3ll!

New format ensures us of more low-information voters.

Anonymous said...

Boston needs a station like WBOQ 104.9 out of Beverly great oldies music

Anonymous said...

what I don't understand, is financially, how can this station develop good ratings and ad sales, in a small market city like Boston, with other other similar, well-established formats, that are already dealing with their OWN ratings and sales issues?....is it truly a matter of 'this is the easiest route to ratings' instead of the talk radio environment? i guess I am answering my own question as I barely listen to terrestrial radio since i got satellite in '06.....but it does make me wonder! jim

Anonymous said...

Boston need a real Urban Station ( Like the old 1090 WILD-AM )

Anonymous said...

I miss all the hosts... cant believe its another boring music station now.