New format on 96.9 is full of rhythm and pop
After nearly a week of stunting, Greater Media finally replaced its previous news/talk format with a new rhythmic contemporary hits station branded as "Hot 96.9". The playlist will feature artists such as Rhianna, Adele, Black Eyed Peas, 50 Cent, Jay-Z, Flo Rida, Justin Bieber, Kanye West, Destiny's Child, Michael Jackson and Mary J Blige. Station's new morning personality Pebbles made the announcement at 11am this morning and kicked off the new format by playing the first(Jay Z's "Run This Town") of 13,000 songs in a row.
Greater Media's new Hot 96.9 and its rhythmic hit playlist are clearly aimed at challenging market's hit music leaders Jamn 94-5 and Kiss 108 which are both owned by Clear Channel. The move further crowds Boston radio's pop music landscape which also includes CBS Radio's WODS/Amp 103.3 and WBMX/Mix 104.1 as all these stations chasing the younger listener demographics.