Sporting new voices, new music and a new name, CBS Radio will transform Boston's WODS 103.3 from classic hits to contemporary hit Top 40 format starting this Thursday(6/28) at Noon.
The new station will offer a contemporary hit radio(CHR) sound and will be named AMP 103-3 and will challenge the market's long-running Top 40 music leader and market's big ratings kahuna WXKS/Kiss 108. AMP103.3 will eventually add live and local personalities as well as the new program director.(There's some speculation that a Boston native Joey Brooks who has worked at a number of local outlets including Kiss 108, Star 93-7, WXLO 104.5 and most recently was afternoon drive voice at CHUM-FM in Toronto may be headed for an on-air job at the new station.)
Back in the mid 1980's, 103.3 also featured a Top40 format and was known as WHTT/"HitRadio". After a three-year run(3/83-7/86), WHTT bowed out of a Top40 battle with Kiss 108 and Z-94(now Jamn 94-5) in July 1986.
As for the classic hits/oldies format which has been in place for nearly 25 years, it will move to WODS 103.3's HD2 channel and be available on-line at www.wods.com. None of the current on-air staffers will be retained, but farewell shows with Karen Blake and John Laurenti(6am-9am) and Paula Street and JJ Wright(9am-Noon) will air on the last morning of the format.
Here's the official press release from CBS Radio issued this afternoon :
WODS Launches a Brand New Contemporary Hit Radio Format,
Boston’s New 103.3 AMP Radio Debuts Thursday, June 28
Classic hit music from the 60’s, 70’s, and 80’s to be available on WODS HD-2
and at www.wods.com
Boston, MA -- Wednesday, June 27, 2012 – In an exciting move for Boston area Top 40 music fans, WODS 103.3 will launch a brand new format on Thursday, June 28 at 12N featuring today’s most popular songs. 103.3 AMP Radio will be a contemporary hit radio station that is programmed for listeners who love pop, pop rhythm, and dance music. Artists such as Rihanna, Usher, Maroon 5, Pitbull, Flo Rida, Katy Perry, and Nicki Minaj to name a few will be featured on the station which is available on-air, online at www.1033ampradio.com and via mobile apps including iPhone and Android devices.
“When looking at the habits of Boston radio listeners, it is clear the music most favored by the biggest group of people is contemporary hit music,” said Mark Hannon, SVP/Market Manager for CBS RADIO Boston . “Boston’s New 103.3 AMP Radio will serve the audience with all of the hits from artists topping the charts, and create a number of ways for listeners to interact with the station – from live events to special appearances and contests."
The launch of Boston ’s New 103.3 AMP Radio will be led by a team of programmers including Mike Thomas, Vice President of Programming for CBS RADIO Boston , along with Michael Martin, Vice President of CHR Programming for CBS RADIO. A full- time program director for the station, as well as the line-up of live and local talent, will be named at a later date.
In a related announcement, listeners who enjoy classic hits can hear all their favorite songs from the 60’s, 70’s, and 80’s on the HD multicast channel of WODS (WODS103.3 HD-2). The station will also be available online at www.wods.com.
103.3 AMP Radio is owned and operated by CBS RADIO, one of the largest major-market radio operators in the United States . A division of CBS Corporation, CBS RADIO operates 127 radio stations, the majority of which are in the nation’s top 50 markets. CBS RADIO also owns and operates WBZ-AM NewsRadio 1030, WBZ-FM 98.5 The Sports Hub, WBMX-FM MIX 104.1, and WZLX-FM 100.7 Classic Rock in Boston .
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