Wednesday, December 5, 2012

Better late than never : Magic 106.7 ushers in Christmas tunes 

With 20 shopping days until Christmas, Boston radio listeners finally got a full dose of musical spirit as WMJX/Magic 106.7 switched to a 24-hour Christmas music format at 3pm today. 

Magic 106.7's parent company Greater Media has been flipping sister station classic hits WROR 105.7 to all-Christmas format every November since 2007 right after its former classic hits rival up the dial - WODS 103.3 – jumped first on the holiday music parade a week or two before Thanksgiving.  But with CBS Radio's WODS changing formats(to Top 40) back in mid-summer, Greater Media  found itself standing/sitting all alone in front of the holiday music switchboard and opted to pass the baton from WROR to WMJX this year.

With the change in Boston radio's competitive landscape also came a change in Christmas music strategy - Greater Media opted to wait two weeks after Thanksgiving to go all out with its holiday music blitz. The adult contemporary Magic 106.7 began easing its audience into the seasonal shopping rush by sprinkling four Christmas tunes an hour on Thanksgiving Day.

For Bostonians, who couldn't deal with pre-holiday build-up and absolutely needed their Christmas-music  fix early, WODS 103.3’s HD3 sub-channel/internet station went All-Christmas on October 19th. In addition, WSRS  96.1 in Worcester dropped its adult contemporary  hits format for Christmas music on Nov. 19. The To the south, WWLI 105.1, another Clear Channel –owned adult contemporary station in Providence, had already flipped the holiday switch on Nov. 16. And, WPLM 99.1 in Plymouth began with all-Christmas weekends on November 30th.

As for other Boston stations getting into the holiday music groove, Magic's sister station WROR 105.7 and CBS Radio’s WBMX/Mix 104.1 are spinning  some Christmas tunes as part of their regular formats(as of now, 'ROR is doing 3 Christmas songs an hour and Mix is doing one), but neither station is expected to go All-Christmas.

Many radio executives see Christmas music as a gamble. It can produce a temporary spike in listenership, but also create a long-term problem if regular listeners who don't want all holiday music start sampling other stations.

This is the 10th year in a row, Boston has an all-Christmas format on its airwaves. Here's the rundown of stations and switch dates :

Nov 24, 2003 :  WODS/Oldies 103.3 and WQSX/Star 93.7
Nov 19, 2004 :  WODS/Oldies 103.3
Nov.17, 2005 :  WODS 103.3 and WMJX/Magic 106.7
Nov.15, 2006    WODS 103.3
Nov. 12 2007 :  WODS 103.3 and WROR 105.7
Nov. 6 2008 :    WODS 103.3 and WROR 105.7
Nov. 13 2009 :  WODS 103.3 and WROR 105.7
Nov.  18 2010 : WODS 103.3 and WROR 105.7
Nov.11, 2011 :  WODS 103.3 and WROR 105.7
Dec. 5, 2012 : WMJX 106.7

Here's official Magic 106.7 press release :

MAGIC 106.7 FM is Boston’s Home for the Holidays’
Official Christmas Music Station

Boston, MA (December 5, 2012): Boston listeners received an early Christmas gift when Greater Media Boston’s MAGIC 106.7 officially went all Christmas music on December 5th, 2012.

Christmas music will continue throughout the holiday season on WMJX-FM.  Listeners will hear a variety of their favorite holiday songs, including Mariah Carey's "All I Want For Christmas Is You", the Ronettes "Sleigh Ride", John Lennon’s "Happy Christmas (War is Over)”, Band Aid’s "Do They Know It's Christmas?", and Burl Ives "Have A Holly Jolly Christmas".

You can also listen to Boston’s official Christmas Music Station on-line or download a free mobile application available at

But…wait, there’s more. The most wonderful time of the year could get even better with the MAGIC 106.7 Christmas Cash Giveaway!

In addition to providing Boston’s official holiday playlist, WMJX-FM is also giving away $1,000 four times a day with the MAGIC 106.7 Christmas Cash Giveaway!  Just listen to MAGIC 106.7 weekdays at 8:05AM, 12:05AM, 2:05PM, and 4:05PM. Be the 100th caller to 855-485-2000 when you hear Santa’s cue to call and you’ll win $1,000 instantly!

Spend it on gifts for everyone on your list, gifts for yourself or take a vacation once the holidays are over! Complete details are available at

WMJX-FM is owned by Greater Boston Radio, Inc., a subsidiary of Greater Media, Inc., the parent company of 22 AM and FM radio stations in the Boston, Charlotte, Detroit, New Jersey and Philadelphia markets. It also owns a group of weekly newspapers in central New Jersey as well as several telecommunications towers located throughout the United States.

BRW Notebook :

The battle of the Cape : Boston University's WBUR 90.9 is wading into the Cape Cod market and going toe-to-toe with pubcaster rival WGBH 89.7’s network of stations with its purchase of WMVY 92.7 on Martha’s Vineyard, it was announced last week

WBUR is buying the Tisbury, Mass.-based station for $715,000 from Housatonic, Mass.-based Aritaur Communications Inc according to Northeast Radio Watch. The sale is expected to close in early 2013 pending FCC approval.

Now broadcasting an adult alternative format, WMVY, known as mvyradio, will switch to WBUR’s news format, reaching up to 60,000 listeners with a 3,000-watt signal. The market includes Cape Cod, Martha’s Vineyard, and coastal towns including New Bedford, Fall River, Falmouth and Westport.

The purchase will put WMVY up against Boston-based WGBH’s network of stations on the Cape and Islands, which includes NPR stations 90.1 WCAI-FM in Woods Hole, Mass. on Martha’s Vineyard and 89.5 WNCK-FM on Nantucket.

Under the terms of the deal, WBUR is buying the frequency only. The programming, online content, equipment and 24 staff members will be transferred to Friends of mvyradio, a nonprofit formed to support the station.

Audition time : Former Talk 1200(now Matty's Comedy 1200) morning man and talk radio veteran Jeff Katz is trying to land his next gig - he's filling in at Clear Channel's talker WIOD 100.3/Miami vacant afternoon(3-6pm) slot today, Thursday and Friday.

The successor : Boston Globe's Chad Finn looks at the list of potential candidates who may have a shot at replacing Damon Amendolara as he wraps up his evening duties at 98.5 The SportsHub on December 14th and heads to overnight role at CBS Sports Radio Network on January 3rd.


Anonymous said...

A correction to the list of stations playing Christmas music: WWLI is owned by Cumulus, not Clear Channel.

Anonymous said...

Ummmm...why is it considered "late"...I think December 5th is RIGHT ON TIME! Before Thanksgiving is CRAZY. The week of Christmas is too late to change.

Anonymous said...

Today (Saturday, December 8th), Plymouth's WPLM-99.1 has also gone all-Christmas, but whether it's just for the weekend or 24/7 through Christmas, we won't know until Monday (December 10th).

Anonymous said...

I hope they don't add any songs by Candy OTerry her songs are so bad! She thinks she sounds like Celine Dion but she sounds like bad karaoke!