Clear Channel dances out the Harbor with Evolution
Boston, you can dance now.
Clear Channel has launched "Evolution 101.7" -- its first broadcast Electronic Dance Music (EDM) station in radio conglom's national 850-station porfolio. Evolution has replaced Variety Hits format "101.7 The Harbor".(Call letters remain WHBA for now) which had signed off to the sounds of Neil Diamond's "Sweet Caroline". The new format came on at 6pm tonight with an hour-long, Boston-dedicated specialty program hosted by Pete Tong, the iconic British DJ behind BBC Radio 1's "Essential Mix" radio show. "Evolution 101.7" is a broadcast extension of the popular digital station "Evolution" on iHeartRadio platform. The station's programming will include "All Gone Pete Tong" 7-9pm featuring Pete's "Essential New Tune of the Week," as well as the hottest tracks from the global Top 100 chart on Beatport.com. The show will join a lineup of shows hosted by a rotation of popular and up-and-coming DJs including Diplo, Wolfgang Gartner, Fatboy Slim, Dim Mak, Yung Skeeter, Manufactured Superstars, Paul van Dyk, Roger Sanchez, Congorock, Dillon Francis, Doorly and Nu Disco, among others.
The short-lived The Harbor debuted in July replacing legendary WFNX when Clear Channel took over the station as part of its $14.5 million purchase from Phoenix Media/Communications Group(BRW 7/25). The Harbor focused on older, retro pop/rock hits from 1970's and 1980's. Now, with the addition of Evolution 101.7 to Clear Channel's Boston cluster, it presents a better fit to crosspromote and target a younger listener demographic segment as the format compliments its two very successful Top 40 brands - mainstream pop WXKS/Kiss 108 and rhythmic hits/hip-hop WJMN/Jamn 94-5.
Here's the official press release from Clear Channel :
CLEAR CHANNEL MEDIA AND ENTERTAINMENT BRINGS EDM TO THE AIRWAVES WITH “EVOLUTION 101.7”
Evolution 101.7, Company’s First Broadcast EDM Station, Launches on WHBA-FM in Boston With Special Broadcast From Pete Tong
NEW YORK – December 20, 2012 – Clear Channel Media and Entertainment, the leading media company in America with a greater reach than any other radio or television outlet, today announced the launch ofEvolution 101.7, its first broadcast Electronic Dance Music (EDM) station. The new format will kick off December 20 at 6 p.m. on Boston’s WHBA-FM with an hour-long, Boston-dedicated specialty program hosted by Pete Tong, the iconic British DJ behind BBC Radio 1’s renowned Essential Mix radio show.
Evolution 101.7, a broadcast extension of the popular digital station “Evolution” on iHeartRadio, Clear Channel’s industry-leading digital radio platform, will be hosted by famous DJ and electronic music tastemaker Pete Tong. The station’s programming will include “All Gone Pete Tong,” an exclusive, two-hour daily show featuring Pete’s Essential New Tune of the Week, as well as the hottest tracks from the global Top 100 chart on Beatport.com, the world’s largest music store and community for DJs. The show will broadcast Monday through Friday from 7-9 p.m. EST, and will join an impressive lineup of radio shows hosted by a rotation of popular and up-and-coming DJs including: Diplo; Wolfgang Gartner; Fatboy Slim; Dim Mak; Yung Skeeter; Manufactured Superstars; Paul van Dyk; Roger Sanchez; Congorock; Dillon Francis; Doorly; Eats Everything; Jaymo& Andy George; The 2 Bears; Tom Staar; Hot Since 82; John Dhalback; Jet Set USA; Moguai; and Nu Disco. Evolution 101.7’s programming will feature special mixes, on-air interviews and guest-hosted radio shows with world-class, progressive DJs and EDM producers. The station will also air exclusive content from Swedish House Mafia’s final tour in addition to their featured show with all-new mixes.
"When our friend Pete Tong asked us to be guests on Evolution, we jumped at the opportunity,” said Swedish House Mafia, the electronic music power trio consisting of famed DJs Axwell, Steve Angello and Sebastian Ingrosso. “We are thrilled to be involved in the launch of this amazing channel for dance music."
Boston listeners can tune in to Evolution 101.7 on WHBA-FM beginning December 20 at 6 p.m. for an hour-long specialty program hosted by Pete. Evolution 101.7 will begin its regularly scheduled programming featuring non-stop dance tracks by artists including Skrillex, David Guetta, Calvin Harris and more.
“We've seen the impact of EDM in Boston through music downloads, sold-out concerts and passion for iHeartRadio’s new Evolution channel," said Dylan Sprague, Vice President of Programming for Clear Channel Media and Entertainment Boston. “We’re proud to bring Evolution 101.7, the company’s first EDM broadcast station, to Boston, and to team up with format-leading artists like Pete Tong. The music scene in Boston has a vibrant EDM community as well as a rich history of bringing new music to audiences in the area and around the country. We’re excited to continue the tradition by giving dance music a home on Boston's airwaves."
“Like the early days of FM, iHeartRadio is the new playground for programming experimentation,” said Tom Poleman, President of National Programming Platforms for Clear Channel Media and Entertainment. “Evolution’s innovative programming resonated with our iHeartRadio consumers so well that extending the station to a broadcast radio platform was the next step to connect our listeners with great music. Evolution 101.7 is a great example of iHeartRadio’s ability to drive new innovation in radio programming, and will bring even more variety to Clear Channel’s impressive roster of stations.”
Clear Channel Media and Entertainment currently owns five stations in the Boston market including WXKS-FM, WXKS-AM, WKOX-AM, WJMN-FM and WHBA-FM. In addition to Boston, EDM fans across the country can listen to Evolution 101.7online at www.iheart.com/live/5772. iHeartRadio delivers everything listeners want in one free, fully-integrated service: instant access to more than 1,500 of the nation’s most popular live broadcast and digital-only radio stations from 150 cities, plus user-created custom stations inspired by favorite artists and songs.
About Clear Channel Media and Entertainment
With 239 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 cities through 850 owned radio stations. The company’s radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others.
The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media and Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company. More information on the company can be found at clearchannel.com, clearchanneloutdoor.com and ccmediaholdings.com.
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