Monday, June 25, 2012
Alternative rock off WFNX and onto Boston.com
When Clear Channel drops the long-running alternative rock format on WFNX 101.7 later this summer, there is going to be one well-known local media company waiting by the door to jump on the new opportunity.
Boston.com, the 17-year digital subsidiary of the Boston Globe, announced this morning that it will bring on board a number of former WFNX on-air and off-air staffers including DJs Henry Santoro, Julie Kramer, Adam "Adam 12" Chapman and program director Paul Driscoll to launch a live, streaming music service on its site. It's not yet known whether the new digital music station will have any partnership with outgoing WFNX owner, Phoenix Media/Communications Group, and have any WFNX branding elements or access to the current music library.
While Boston.com's parent company has been pouring a lot of its energy into making its print franchise work online(it's paywall experiment launched last October has already proved to be a miscalculated disaster), it's also nurturing successful web portfolios in hopes of emerging from the downturn with more diverse digital businesses.
While online music listening and music revenues keep growing at a rapid pace, Boston.com's new on-line music venture could provide a large appeal to already existing WFNX fan base which in turn could translate into bigger advertising profits for its owners.
The official press release is here.