Monday, March 5, 2012

Magic shake-up leaves longtime programmer out


Magic 106.7/WMJX which has been consistently rated at the top of Boston's ratings pile for over two decades announced the departure of its longtime program director Don Kelly. Earlier this morning, Greater Media Boston's recently-hired market manager Rob Williams released a statement regarding non-renewal of Kelly's contract :
Boston, MA (March 5, 2012): Greater Media Boston announced today it will not be renewing the contract of WMJX-FM Program Director, Don Kelley. 
“We are grateful to Don for his many contributions to MAGIC 106.7 over the years, and we wish him the best,” said Rob Williams, Market Manager of Greater Media Boston.
The programming responsibilities will be handled by the station's team, led by Buzz Knight, Greater Media Vice President of Program Development, until a permanent replacement is announced.
Kelly joined Magic as its programmer in late 1989 and quickly transformed it into one of city's top-rated signals among advertiser-coveted 25-54 audience. In January ratings, Magic 106.7 was ranked second behind Kiss 108 in the 25-54 demo. Under Kelly's direction, Magic 106.7 earned a 2010 Marconi Award for the best adult contemporary station in the country(BRW  10/1/10).  

Speculating on Kelly's next stop, it's possible he may get some consideration for the still vacant program director role at CBS Radio's classic hits WODS 103.3 or/and "Hot" adult contemporary WBMX/Mix 104.1 which lost its program director Jay Beau Jones back in mid-October(BRW 10/10/11).


BRW Notebook :


Dale sticks with 'EEI : Dale Arnold who has been with WEEI 850/93.7 since the all-sports format launched back in September 1991 is staying put according to a published report by Boston Globe's sports media reporter Chad Finn. Although WEEI hasn't yet made it official, Arnold will have an expanded weekend host role on WEEI network and weekday fill-in duties according to Finn's follow-up report.


Rockin' and Promotin' : Rocker WAAF 107.3/97.7 announced last week the promotion of Patrick Heenehan to its Promotion Director effective March 12, 2012. In his new position, Heenehan will assist in overseeing all marketing, events, media and business development efforts for WAAF. Heenehan joined Entercom Boston in October of 2010 and was quickly promoted to the role of WEEI/WRKO Promotion Coordinator.

1 comment:

Wanda Greenley said...

Staying put is a pretty easy thing to do when it's your only option. They're not standing in line to hire Dale Arnold, despite his record as one of the biggest fanny-kissers in a business built on fanny kissing.

If I was Jack Edwards, I'd watch my back, although it was kind of funny to watch the other Bruins announcers discredit just about everything Dale said on the trading deadline show.