Sunday, February 12, 2012

Local stations pay tribute to pop diva Whitney Houston

Her name, her voice, and above all her music filled Boston's airwaves last night.
But it was much more than a news story, especially on radio, that most intimate of mediums. Whitney Houston was remembered on WBZ 1030's overnight talk show hosted by Jordan Rich; parts of her old interviews were broadcast at the top of the hour radio network news updates; and a number of local FM stations from every part of the musical spectrum paid tribute to her talent. 

Contemporary radio programming is fragmented as never before, with each station targeting specific groups of potential listeners, playing only certain kind of music, ignoring others. Whitney Houston's death, for one night at least, broke those barriers: WBMX/Mix 104.1 which normally focuses on the more current side of adult contemporary format went wall-to-wall with Houston's hits beginning at 9pm until 1am. As noted in the Herald, Mix104.1's afternoon drive personality "Fast" Freddy Murphy happened to be in LA for station's Grammy Award coverage and phoned in with his reports when the news of Houston's death broke. Mix 104.1 will also be simulcasting live CBS-TV's Grammy Awards broadcast tonight starting at 8pm.
Also, Top 40 kingpin WXKS/Kiss 108 and its hip-hop sibling WJMN/Jamn 94-5 broke away from playing today's hitmakers and paid their respective Houston tributes from 10pm to Midnight. 

On the retro outlet WODS 103.3 host Barry Scott stayed on course with the Saturday Night 70's Party theme but ended his show with five Houston songs. Scott will pay a 5-hour tribute to pop diva during tonight's special Lost 45's edition airing on 103.3 from 7pm to Midnight.

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