Holiday tunes light up Boston radio airwaves
Two Boston radio stations have launched full-bore into wall-to-wall Christmas music earlier this morning, which, by comparison, makes the Hub among the Grinchier points on the map.
Although Veteran's Day weekend may seem like an early start for constant holiday cheer, stations nationwide are launching the format earlier each year. According to the radio industry Web site 100000watts.com, more than 40 stations nationwide are already playing holiday tunes as of this week. Actually, Easy 93.1 in Cape May, NJ was the first station in the country to flip a switch back on October 17(yes, October 17th).
WODS 103.3 and WROR 105.7 are once again Boston's holiday entrants. Clearly, it's a format that works. A year ago, WODS 103.3 dominated Arbitron's holiday ratings report by coming in first among listeners age 6-plus. WROR 105.7 was third(BRW 1/26/11)
For listeners who need a holiday break from the holidays, WROR streams its commercial-free HD2 channel "Nothing But the 70's" at its Web site
BRW Notebook :
FM has larger demographics by the ear : WEEI's shift to FM dial on September 12 is paying off dividends according to the October ratings released last week. Boston Globe's Chad Finn examines Arbitron numbers from a ratings survey period which included a full month of WEEI broadcasting over its new 93.7FM frequency. Also,in the Globe this week, Johnny Diaz looks at WEEI's FM simulcast as part of the growing trend of migrating or simulcasting spoken-word formats such as News, Talk and Sports, to the FM dial to pick up more younger listeners. According to Arbitron, 79 percent of radio listening is on the FM band and three-quarters of FM listeners never tune-in to AM. Take that to the bank.