Beyond Bejing : WILD becomes CRI's window on the world
Starting today, WILD 1090 is taking world news from a Chinese perspective, more specifically China Radio International (CRI), featuring news, music, language lessons and human interest stories from China live from Beijing. CRI which is leasing airtime on WILD's daytime only-signal will be heard every day from sunup to sunset.
WILD is owned by Maryland-based Radio One and has been featuring syndicated news/talk programing geared toward African-American audience since January 2006.
WILD is the second US station to turn its entire broadcast day schedule over to China's state-owned radio network. Last winter, KGBC 1540 in Houston/Galveston began airing CRI's 24/7 feed on Jan.1, 2010. The CRI network has purchased blocks of time on US stations since 1993. In Boston, it has previously aired on WBIX 1060 and WUNR 1600.
As reported in the Washington Post last April, China's ambitious $6.6 billion global re-imaging strategy itself is going to take it against the not-so positive views of the country painted on CNN's, FOX's and MSNBC's of the world.