Wednesday, June 1, 2011

Beyond Bejing : WILD becomes CRI's window on the world

Starting today, WILD 1090 is taking world news from a Chinese perspective, more specifically China Radio International (CRI), featuring news, music, language lessons and human interest stories from China live from Beijing. CRI which is leasing airtime on WILD's daytime only-signal will be heard every day from sunup to sunset. 

WILD is owned by Maryland-based Radio One and has been featuring syndicated news/talk programing geared toward African-American audience since January 2006.
WILD is the second US station to turn its entire broadcast day schedule over to China's state-owned radio network. Last winter, KGBC 1540 in Houston/Galveston began airing CRI's 24/7 feed on Jan.1, 2010. The CRI network has purchased blocks of time on US stations since 1993. In Boston, it has previously aired on WBIX 1060 and WUNR 1600.

As reported in the Washington Post last April, China's ambitious $6.6 billion global re-imaging strategy itself is going to take it against the not-so positive views of the country painted on CNN's, FOX's and MSNBC's of the world.

10 comments:

Anonymous said...

this is tragic...BRING BACK *OUR* WILD

Anonymous said...

What a shame! RadioOne has once again hit the Black Community in Boston square in the gut...To take the only Black Community radio station away from the community with no altrnative is not only unfair, but just wrong; and did so without uttering a single word to the commuity which has supported WILD for many years. I guest the almighty dollar won out again. It is my prayer that we let RadioOne know how we feel and that this type of practice must be stopped.

Andrew said...

This is a good thing. WILD has been on auto pilot for years, and has an inferior daytime only signal. With WILD out of the picture, this is an opporunity for a new broadcaster to pick up the Urban AC format. FM is on everyone's wish list, but even a full-time AM signal would be an improvement over what WILD had to offer.

Anonymous said...

Inferior daytime signal?

I think it has a pretty good signal during the day! I listen(ed) all the way from NH down to Rhode Island.

Anonymous said...

For those of us who have faithfully listened to WILD for years (since 1961), this is unbelievably sad. It leaves us with nothing significant to provide us with a uniquely Black perspective. The real tragedy is that no one will do anything to bring back WILD to the community or provide an alternative voice which is much needed at this time.

Anonymous said...

I miss the old WILD. How can we bring it back?

Anonymous said...

This is terrible. Bring back WILD!!!!!!!

Anonymous said...

This is so upsetting. There is now absolutely no options for information geared towards the african american community...and how will I get today's R&B and classic soul. Dang - I am just devastated. So frustrating. This city real does everything it can to make it unlivable for African Americans..ugh!

rickajho said...

It took me two weeks to figure out what the hell was going on since the new format almost never identifies itself by station call sign or station number. Today, finally, it identified itself as WILD 1090. I can't believe it.

Radio China. And a music program that plays some of the most bizarre pop/rock music I have ever run across. Just how does Radio One think this is a better idea?

Radio China pays for their block of time. But they won't be able to sell advertising for the other programming so I would expect the station to be back up for sale within six months. If we are fortunate someone will buy it and go back to the VERY much missed format.


Sad to see the real WILD gone. And very angry with Radio One for the shaft job they did with how they transitioned the station.

Brian Anthony Holden said...

You know what I will have Foxy 96.9 Radio Now 97.7 Power 106.7 and also last but not least Praise 107.3 Worcester/Boston awesome move right :) since Talk 96.9 Magic 106.7 and WAAF getting shut down for good :)