Severin-less station sees ratings decline
What a difference Jay Severin makes. Or more accurately, what a difference Jay Severin makes by not being on the local airwaves.
The afternoon host's departure earlier last month had a negative impact on WTKK 96.9, the FM talk station where he had nearly a 12-year run, according to monthly audience ratings compiled by Arbitron that were released today.
Sunup to sundown, WTKK 96.9(it might as well be 91.1) lost almost a full point of its market share; it tumbled from an average of 2.6 percent of all local listeners to 1.8 percent during the April ratings period(March 31-April 27).
The only consolation for WTKK, which is owned by Greater Media, was that it averaged more weekly listeners than its direct rival Entercom's WRKO 680 - 329,000 vs 276,100.
But the downward pull on the station was otherwise unmistakable. With NYC-based fill-in Mike Bower taking over Severin's 2-6pm slot, WTKK is now in the process of retooling its afternoon lineup. Former Fox25 morning personality Doug Meehan who last week joined Bower's show as a news anchor has been moved into the co-host role as of this week.
Typically, stations that make some major programming changes must wait to see whether those make much difference in future ratings periods. But the first post-Severin ratings period offers a mixed verdict on whether WTKK 96.9 should have axed Severin.
BRW Notebook :
Radio and (almost)Summer, are so happy together : Summer/spring radio concerts have long been a surefire way for music stations to supercharge their ratings. This year is no exception with two radio-sponsored events kicking off the season this upcoming weekend. First, WBOS 92.9's which coming off an absolute monster April ratings performance has its 18th annual free "EarthFest" at the Hatch Shell this Saturday is expected to draw well over 100,000. Music on the main stage starts at 11:30 am, and the event will feature performances by Atomic Tom, Sponge, OK Go, and Ed Kowalczyk of Live. Meanwhile, 35 miles south of the Esplanade, Kiss 108's annual Kiss Concert will feature Flo Rida, Mike Posner and Taio Cruz, among others at the Comcast Center in Mansfield. At the same location two weeks later, Kiss 108's sister station Jamn 94-5 will have its annual Summer Jam show with the lineup that includes Chris Brown, Fabolous and Waka Flock(. If modern rock and top 40 ain't your thing, WODS 103.3 has some 70's and 80's artists that you make like. The station's Free Summer Concert series has three dates at the Hatch Shell - June 18(Pointer Sisters), July 23(Eddie Money) and August 20(KC and the Sunshine Band). If you really want go retro, classical WCRB 99.5 is expected to sponsor several free outdoor concerts this summer(schedule to be announced)
A little less of FNX : For the younger generation of radio listeners, it's all about the apps these days, I guess. Some changes in the regional FNX Radio Network as Phoenix Media/Communication Group is selling off its satellite station WPHX 92.1 in Sanford, Maine for $1 million to Andrew Hartmann who currently owns oldies WXEX 1540 in Exeter, NH. WPHX has been simulcasting Boston's mothership WFNX 101.7 since 1999. For now, PMCG company is keeping WFEX 92.1 in Peterborough, NH.
Coping without her : WROR 105.7's morning rascals "Loren and Wally" said goodbye to a longtime member of their morning team. Sue Cope who was with the show since 1999 departed on May 6th. She is relocating to Cleveland with her husband. No fulltime replacement has been named but station will be trying out some female personalities over the few weeks to fill the vacant position. Last week, Boston Herald's reporter Lauren Beckham Falcone was brought in. This week, local veteran music personality(WBOS/WROR/WBCN/WMJX) and voice-over talent Amy Brooks takes a turn at the wheel.