Report : Severin bounced off WTKK's airwaves again
Jay Severin's nearly 12-year tenure at WTKK 96.9 may be coming to its end. Or so it seems based on a number of media reports this morning.
Severin who has been heard on 96.9 since the station launched its talk format back in September 1999 was pulled off the air prior to his Wednesday's broadcast and has been suspended indefinitely for the unspecified reason, but likely for the comments made on his Tuesday's(3/29) show which dealt with a topic of sexual harassment in the workplace according to the Boston Globe report.
This is Severin's second suspension in the past two years. As you recall, he was benched in late April 2009 for questionable comments made while talking about the swine flu epidemic's reported origins in Mexico(BRW 4/30/09). Severin returned to the air a month later after agreeing to tone down his outspoken act and with a public apology promised to behave(BRW 5/31/09). In the past two years, Severin's style has softened quite a bit as his show's and the station's overall programming direction have been trying to appeal to the wider 25-54 segment of the 'minivan mom and soccer dad' audience with topics ranging from pop culture talk to snowstorm survival guides while sometimes totally ignoring big political and local stories.
While Severin remains benched, Mike Bower, a NYC-based host/comedian who has been doing lots of fill-in work at the station and also co-hosting with Severin for a few weeks earlier this winter, is subbing from 2pm to 6pm.
(Ed. Note : Overall, the station has been drifting to a much fluffier, vanilla content on all of its local daily shows especially since edgier and brash Michele McPhee was dumped from the night-time schedule back in November and replaced with a tape-delayed nationally syndicated talker Michael Smerconish. WTKK's out-of-touch programming reached the lowest level of its run this past Monday when every news/talk station in the Boston market carried President Obama's major foreign policy speech on US' involvement in Libya. WTKK was the only station that completely ignored it and ran Smerconish' show. The next day, Severin was talking about sexual harassment in the workplace instead reacting or analyzing President's speech.)