Sunday, January 16, 2011

McPhee signs on at WRKO

The radio dial takes another turn. Talker WRKO 680 which lost Rush Limbaugh to newcomer WXKS/Rush Radio 1200 last March is once again making over its late midday afternoon schedule.

Political consultant Charley Manning who replaced Limbaugh on WRKO just ten months ago(BRW 3/2/10) is out and Michele McPhee, let go by rival talker WTKK 96.9 in mid-November(BRW 11/12/10), is now in. She will join WRKO 680 starting Monday(1/17) from 1pm to 3pm weekdays, it was announced late last week.

Speaking of McPhee's former radio home, WTKK 96.9 still hasn't officially announced her replacement in the 6pm-10pm slot. Depending on the week, WTKK seems to be bouncing between syndicated talkers Todd Schnitt and Mike Smerconish(both airing on tape-delay).

[Ed. Note : While some local media critics had a hard time understanding the switch from Manning to McPhee, WRKO's late day midday makeover makes total sense in this space. McPhee has a built-in recognition factor as she was perhaps the most outspoken and engaging personality on WTKK's roster for 3 1/2 years. With WRKO being mired in the middle of the also-ran pack among area stations, Manning's show just didn't stand out, not to mention it was brutally dull. While McPhee's on-air style could be brash and unpolished sometimes, she will spike the sleepy midday block with some needed energy and should be able to provide good rating bounce as a lead-in for Howie Carr's afternoon show]

BRW Notebook :

Tweet this! : Seems like the whole WEEI 850 - SportsHub 98.5 rivalry is now spilling over onto different platforms outside terrestrial radio. Boston Sports Media's Bruce Allen writes about the sports radio shenanigans taking place on social networking site Twitter.

Holy billboard! : The new 24-hour Catholic station WQOM 1060 has launched a highway billboard campaign in partnership with Clear Channel Outdoor’s Boston division. This campaign featured on three billboards along major highways throughout Greater Boston is helping to introduce The Station of the Cross Catholic Network to tens of thousands of motorists every day. In a press release, WQOM's station manager Maria Bain said "“WQOM will receive outstanding exposure with the bulletins in Boston. It’s a great way for The Catholic Radio Network to broaden our reach as a new station in Boston.” Clear Channel Outdoor's Boston manager Stephen Ross added, "“Outdoor advertising is the most effective way to introduce any new brand to a mass audience. Clear Channel Outdoor is proud to assist WQOM in growing its audience in the Boston radio market.”


Anonymous said...

Yep CC outdoor is proud to assist, for a hefty fee.

Laurence Glavin said...

I've seen one of those billboards (the one right next to Muzi Ford/Chevy/etc in Needham.) It's possible to pick up the pre-sunrise and nighttime signal there, but just barely. If people see these signs while AM 1060 is at its lowest-authorized power, people won't be coming back. I also wonder if one of those signs might be near the coast and therefore WQOM would be overwhelmed by WBZ-AM's huge signal plus IBOC hash.