Sheppard exits from WEEI's Big Show after 10 years
A sign of times perhaps but even the most popular stations and its strongest shows are not immune from the prolonged economic downturn that has impacted radio industry harder than any other traditional advertising medium.
Earlier this afternoon, Entercom New England announced that Pete Sheppard, longtime fixture on WEEI AM 850's afternoon "Big Show" has been let go due to budget cuts. Sheppard, a native of Narragansett, RI, graduated from the Connecticut School of Broadcasting in 1987. He then worked at several New England radio station including WXLO 104.5FM in Worcester and WKRI in Providence before making the jump to Boston radio in 1994 when he was hired by Metro Networks. . In 1995, he was named Metro's Sports Director. Sheppard joined WEEI in February of 1995 doing sports flashes on weekends. In 1997, he was given his own talk show with Jon Wallach. Sheppard has been working on “The Big Show” since 1999.
Here's WEEI's press release on elimination of Sheppard's position on the Big Show :
Statement Regarding Pete Sheppard from Entercom New England Vice President and Market Manager Julie Kahn and Vice President of AM Programming Jason Wolfe
“As we continue to operate in challenging economic times, it is with regret that we announce today that we have eliminated Pete Sheppard’s wish Pete the best of luck in his future endeavors and remain extremely grateful for all his contributions over the past decade.”position as sports anchor on the Big Show. We’d like to thank Pete for his outstanding work with WEEI over the last ten years. He played a major role in our growth, and helped “The Big Show” become one of the top radio shows in the country. We wish Pete the best of luck in his future endeavors and remain extremely grateful for all his contributions over the past decade.”