Tomorow(2/25), Arbitron will be sponsoring "Radio Day", radio industry conference on the state and future of radio as an advertising medium. The five-hour event is going to be held at the Ritz Carlton in downtown Boston and will feature a number of corporate radio's biggest mucky mucks including Peter Smyth, Chairman & CEO of Greater Media, David Field, President & CEO of Entercom, and John Hogan, President & CEO of Clear Channel Radio. In addition, some of the most popular local personalities including Kevin Karlson and Pete McKenzie, hosts of "The K&M Show" on WZLX, Matt Siegel, host of "Matty in the Morning" on KISS 108, Greg Hill, host of "The Hill-Man Morning Show" on WAAF, and Michael Graham, host of "The Natural Truth" on WTKK, will be participating in a panel discussion.
Pierre Bouvard, Abitron's president of sales and marketing, will give a brief overview of the Arbitron's Portable People Meter(PPM) which is currently is into its second month of testing in the Boston market. Local radio stations are eagerly awaiting the results of the first pre-currency PPM ratings which will be delivered this Thursday(2/26) at Noon. The first ever PPM measurement for Boston will cover the month of January(Jan.8-Feb4), and won't be used to buy and sell radio time. After a two-month(January and February) transition period, Boston market will go live with Arbitron's PPM ratings beginning next week(March 5). Arbitron is currently using PPM technology in 14 radio markets.
The Radio Day conference starts at 2:30 tomorrow(2/25) and will be streamcast on Ad Club's website.
BRW Notebook :
Joblessville, USA : While the corporate radio heads will be getting the first-class treatment at the Ritz Carlton tomorrow, the life in the unemployment line is becoming a harsh reality for those in the radio business. The Herald's Joe Fitzgerald catches up with former WBZ sports anchor/producer Alan Segal who after 23 years at the station was laid off last November.
Get off my lawn : Despite a warning from local CBS TV/Radio rep to stay off their property, pastor/activist Rev. Bruce Wall and members of his Global Ministries are planning a protest march in front of WBZ studios on Soldiers Field Rd. in Brighton this Friday evening at 6pm. Wall is unhappy that WBZ has brought back former Saturday night talkshow host Lovell Dyett to a 4:30am Sunday morning timeslot via taped 30-minute public affairs show. Wahl wants to hear Dyett back in the 9pm-Midnight Saturday slot where the syndicated Kim Komando Show now airs.
Rockin' Shamrocks : 'FNX Radio listeners, what will be in your coffee on St. Patty's Day? WFNX 101.7FM morning show, The Sandbox, will be broadcasting live from the Black Rose in Faneuil Hall on St. Patrick's Day. The first 100 people in the door with receive free Irish breakfast from the Black Rose, and take in a very special performance by Irish rock legends, Black 47 on Tuesday, March 17th.