Thursday, December 10, 2009

Mike-FM helps Franciscan Hospital for Children

93-7 Mike FM, the station that constantly plugs its slogan - 'We Play Everything' - may really have to prove it all tomorrow(12/11) as it holds its 4th annual radiothon to raise funds for Franciscan Children's Hospital. Listeners will be able to call in between 7am and 7pm to request any song they want to hear in exchange for a donation. Here's the official release :

93-7 MIKE FM PRESENTS THE MIKE FM REQUEST FOR HELP TO BENEFIT FRANCISCAN HOSPITAL FOR CHILDREN BROUGHT TO YOU BY SBLI

Mike FM listeners to call in with song requests in exchange for donations to the hospital

Boston, MA (December 8, 2009) - 93-7 Mike FM is proud to announce that they are once again teaming up with the Franciscan Hospital for Children to present the 4th annual Mike FM Request for Help radiothon to help raise money for the hospital. It will take place on Friday, December 11, 2009 from 7 a.m. to 7 p.m.

93-7 Mike FM will be encouraging their listeners to call in and donate money in exchange for a song request. The bigger the donation one makes will determine how obscure the song request can be. A combination of prominent Bostonians and athletes will donate an hour of their time to volunteer their time as guest DJ’s throughout the radiothon. They will be on air to speak about the fundraiser and encourage 93-7 Mike FM listeners to pledge money. Among those slated to appear are Gayle Fee and Laura Raposa from the Boston Herald’s Inside Track; WCVB’s Janet Wu, Kelly Tuthill and Randy Price; former Celtics great JoJo White; former Patriot Joe Andruzzi; WBZ-TV anchors Jack Williams and Lisa Hughes; Fox 25’s Maria Stephanos and Mark Ockerbloom; and others.

"The Request for Help is such an important and meaningful event to all of us at the station,” said Bill Alfano, Director of Marketing for Entercom Boston. “Over the years, we’ve had the privilege of spending a lot of time at the hospital and visited with many of the patients, so we feel a very personal relationship to Franciscan’s. The staff provides amazing care and compassion for children and their families. I encourage everyone to donate this year, all donations are greatly appreciated. Every dollar counts.”

"Franciscan Hospital for Children is extremely grateful for the generosity shown by Mike FM and its listeners every year," said Franciscan Hospital for Children Chief Development Officer Steven Snyder. "The Request for Help has a major impact on the hospital, our programs and, most importantly, our children. We'd like to extend thanks to everyone helping to make this year's radiothon a success."


Those looking to call the Mike FM Request for Help hotline and make a donation can call 866-931-MIKE (6453) anytime between the hours of 7 a.m. and 7 p.m. on Friday. Donations will also be accepted online at www.937mikefm.com.

93-7 Mike FM will also host its Annual Mascot Musical Chairs Pizza Party for patients at the hospital on Wednesday of this week. Mascots from the local pro teams will join a festive holiday pizza party featuring dancing, entertainment provided by The Boston Party Professionals, food and a hilarious musical chairs competition among the mascots.

93-7 MIKE-FM is Entercom Boston LLC’s Variety Hits radio station. Entercom Communications is one of the nation's top five largest radio broadcasters with stations in 19 markets including Boston, Providence, Indianapolis, Seattle, Denver, Portland, Sacramento, Kansas City, Milwaukee, Norfolk, New Orleans, Memphis, Buffalo, Greensboro, Rochester, Greenville/Spartanburg, Wilkes-Barre/Scranton, Wichita, Madison and Gainesville/Ocala.

Franciscan Hospital for Children, located in Boston’s neighborhood of Brighton, is the leading pediatric rehabilitation center in New England. The hospital offers medical, behavioral and educational services for children with complex issues requiring interdisciplinary care. For more information on the hospital visit
www.franciscanhospital.org.

BRW Notebook :

Lady D spinning out : One of Boston's most recognizable radio names and voices belongs to veteran on-air jock Lady D. Unfortunately, after four years of working nights(7pm-Midnight) at WBMX-FM/Mix104.1 Lady D will sign off tonight. She started out as an intern under the legendary Sunny Jo White at Kiss 108 back in 1981 and has been heard at WXKS/Kiss 108, WZOU 94.5Fm, Jamn 94-5 and Star 93-7 over the years. No word on her replacement.

WBUR tweaks weekend schedule : With WGBH 89.7FM heavily expanding its public radio news focus last week, incumbent NPR News station WBUR 90.9FM adjusted its weekend programming.

How it all began : A really cool article in Mass High Tech this week on the history of how WCRB's classical sound was born .

Round 3 : More on the SportsHub and WEEI's November ratings from the Herald. As pointed it out here previously, SportsHub is a great addition to the Boston sports market and is here to stay for good but WEEI is still the station to beat.

Back on the air : WEEI's former competitor ESPN AM 890 signed off on September 14. After two and a half months of being off the air, the station powered back on last Thursday(12/3) as a new Latin music outlet reports Northeast Radio Watch.

Stern's next stop? : The king of satellite radio Howard Stern says he does not think he will re-sign with satcaster XM Sirius when his contract expires at end of 2010; Sirius Chief Exec Mel Karmazin says company wants to keep Stern on air on terms that are in best interests of shareholders; Sirius does not need Stern in way it did when joined company five years ago according to Tuesday's Wall Street Journal report. And for those who missed Stern's little nutty on the air yesterday morning, NY's Newsday has a mini-recap right here.(Ed. Note : How many Boston stations could use Stern right about now? Probably more than five.).

2 comments:

Laurence Glavin said...

Maybe I'm mistaken, but I remember from reading FCC rules MANY years ago, that it was permissible for any station to bypass station IDs while broadcasting a classical concert or opera, or broadcasting a political speech for that matter. I think that particular rule pre-dated WCRB's classical operation.

Dave said...

Basically a station is supposed to ID as close to the top of the hour as possible at the first "natural" break in programming. In practice (and I was told this by an FCC inspector once) if a station gets their legal in between :50 and :10 of the following hour, they're clear. If there is no natural break in programming during that window, than the ID must come during the first natural break after that window.

In the case of classical music, as soon as the segment of programming ends (not necessarily the piece itself) a station must do a legal ID. Same goes for political speeches and ongoing "continuous" news coverage, like what we heard on 9/11 or the beginning of the Gulf War.

The same could be said for sports, but most sports broadcasts will pause for the legal ID near the top of the hour. That would be a natural break in the programming.