Thursday, December 3, 2009

Kiss 108 still reigns at No. 1 in November

There were no major changes at the top of the monthly Arbitron radio ratings that came out today, with Top 40 music station WXKS-FM/Kiss 108 maintaining its reign as the most popular station in the Boston market.

Rounding out the top 5 in the survey period that ran from October 15 to November 11 were, in order, adult-contemporary WMJX-FM/Magic 106.7, news/talker WBZ AM/NewsRadio 1030, hip-hop station WJMN-FM/Jamn 94-5 and classic rocker WZLX 100.7/"Boston's Classic Rock".

You can check the complete radio station standings here.

The third round of new Boston sports radio rivalry didn't really rock the boat. With the Red Sox' quick playoff exit(on October 11), WEEI AM/SportsRadio 850 clearly took a big hit in the overall listening as the station tumbled from 5th to 10th but it kept its lead over the newcomer WBZ-FM/98.5 the SportsHub which finished 15th (down from 14th). More importantly, in their target demo - 25-54 year old men - WEEI AM 850 remained the#1 choice while SportsHub dropped to 8th(from 3rd in October). And according to Arbitron representative, in the afternoon drive the Big Show held on to 2nd place(with WZLX's Chuck Nowlin in 1st) while Felger and Massarotti on the SportsHub dropped from 3rd to 8th. Things were a little closer in the AM drive where "Toucher and Rich" were holding steady in 5th(tied with Kiss 108's Matt Siegel) while "Dennis and Callahan" slipped to 2nd(from 1st).

On the issue-oriented talk front, there's still plenty of room for improvement. WTKK 96.9FM's changes to its morning drive didn't have the instant impact. As you recall, on October 5th, the FM talk station cut syndicated talk personality Imus down to an hour(6am-7am) and moved midday duo "Eagan and Braude" into 7am-10am.(BRW 10/2). Under the new schedule, WTKK finished 17th in the 6am-10am morning drive block among listeners 25-54. WRKO AM 680's "Finneran and Feinburg"(5:30am-9am) and first hour of Laura Ingraham's show(9am-10am) were good enough for 13th place.

BRW Notebook :

C's voice reaches a milestone : Boston Celtics' radio play-by-play voice Sean Grande calls his 1,000th NBA game tonight in San Antonio as the C's visit the Spurs(heard on WEEI AM 850). Here's WEEI's press release.

1 comment:

Ciao said...

The other thing to note are the rock stations. Since the demise of WBCN, there's been no big change among the rock stations that remain.