WTKK changes lineup
Beginning Monday(10/5) there will be changes in the program lineup at FM talker WTKK 96.9FM.
The Don Imus fans won't be too thrilled with the syndicated talk show's hours being cut from 6-9a to 6-7am, but those who want more local talk in the AM drive will welcome WTKK's programming shake-up.
The biggest change on the new schedule has midday team of Margery Eagan and Jim Braude shifting from Noon to 3pm to mornings where they'll follow Imus at 7am. Michael Graham will get more air-time as he will now start at 10am and end at 2pm. Jay Severin moves from his 3-7pm slot to 2-6pm. And, Michelle McPhee also adds an hour as she will now handle 6pm-10pm. Rest of night and overnight line-up doesn't change : syndicated talkers Curtis Sliwa(10am-1am) and Phil Hendrie(1am-5am) stay put.
WODS youngs up its image
Old? Who are you calling old, buddy?
"Zito and Blake" are going after the younger set - with the same set list.
As of this week, WODS 103.3 has completely dropped the word "Oldies'' from its name. The station, known as "Oldies 103.3'' since its first day on the air in October 1987, is calling itself ''Boston's #1 for Greatest Hits, 103.3 WODS-FM" in an effort to attract younger listeners. A new station logo has been rolled out this week and is featured on the newly redesigned website http://www.wods.com/ (http://www.oldies1033.com/ now also directs to http://www.wods.com/).
The station still plays music primarily from the 1960s and '70s. WODS' image change is obviously driven to appeal to younger set of listeners. While 25-35 year-olds may have The Beatles or Aretha Franklin songs in their iPods, they don't feel comfortable with the outdated "oldies'' tag. WODS, which has had an oldies format since October 1987, targets to listeners between 25 and 64 but in the age of competing technologies - Ipod's, on-line streaming, satellite radio and other digital deliver platforms - marketing image is sometimes half the battle for listeners' ears.
WODS' HD-2 station "The Cove" is on the air for listeners with digital HD radios. The Cove is playing much more contemporary music covering 1960's thu today.