Friday, October 2, 2009

WTKK changes lineup

Beginning Monday(10/5) there will be changes in the program lineup at FM talker WTKK 96.9FM.

The Don Imus fans won't be too thrilled with the syndicated talk show's hours being cut from 6-9a to 6-7am, but those who want more local talk in the AM drive will welcome WTKK's programming shake-up.

The biggest change on the new schedule has midday team of Margery Eagan and Jim Braude shifting from Noon to 3pm to mornings where they'll follow Imus at 7am. Michael Graham will get more air-time as he will now start at 10am and end at 2pm. Jay Severin moves from his 3-7pm slot to 2-6pm. And, Michelle McPhee also adds an hour as she will now handle 6pm-10pm. Rest of night and overnight line-up doesn't change : syndicated talkers Curtis Sliwa(10am-1am) and Phil Hendrie(1am-5am) stay put.

WODS youngs up its image

Old? Who are you calling old, buddy?

"Zito and Blake" are going after the younger set - with the same set list.

As of this week, WODS 103.3 has completely dropped the word "Oldies'' from its name. The station, known as "Oldies 103.3'' since its first day on the air in October 1987, is calling itself ''Boston's #1 for Greatest Hits, 103.3 WODS-FM" in an effort to attract younger listeners. A new station logo has been rolled out this week and is featured on the newly redesigned website http://www.wods.com/ (http://www.oldies1033.com/ now also directs to http://www.wods.com/).

The station still plays music primarily from the 1960s and '70s. WODS' image change is obviously driven to appeal to younger set of listeners. While 25-35 year-olds may have The Beatles or Aretha Franklin songs in their iPods, they don't feel comfortable with the outdated "oldies'' tag. WODS, which has had an oldies format since October 1987, targets to listeners between 25 and 64 but in the age of competing technologies - Ipod's, on-line streaming, satellite radio and other digital deliver platforms - marketing image is sometimes half the battle for listeners' ears.

WODS' HD-2 station "The Cove" is on the air for listeners with digital HD radios. The Cove is playing much more contemporary music covering 1960's thu today.

11 comments:

Family Music Makers said...

Hello,



I just emailed and called their Program Director over there. I had no idea they were changing their schedule. Dropping Imus for “more local stuff?” Who are they talking about? Michael Graham mostly whomps on anyone left of Ann Coulter anyway. And dropping two hours of Imus after he’s had that slot for years? The only reason I started listening to that station anyway was for Imus.



THEY ARE NUTS!

(signed)

PO’d in Brighton!

Mark A. said...

I just became aware that WTKK have effectively removed Imus from their roster. What a stupid thing to do! Egan and Braudie (or however that old woman he spells his name) will be the last thing I want to listen to in the morning commute. What a bunch of idiots!! If they wanted to kill their ratings they certainly found a great way to do it. The only reason I listen to that station when I get in my car is because the radio is automatically tuned for Imus. Can somebody talk to these idiots?

Kellybelly said...

I LOVE it! God bless Imus, I wish him well, but I simply can't take him. I love the lightness of Margery and Jim (that's right Jim I put her name first) in the morning. Yippee!

Anonymous said...

IMUS in on a Providence radio station, AM 790, from 6:00 AM till 10:00AM. The station, WPRV throws a decent signal south of Boston, into Rhode Island and the New Bedford/Cape Cod Area. So who cares about WTKK anyway?

Anonymous said...

So how about Imus north of Boston??

Mark and FMM have it right; what are the TTK execs looking at to think this is a good idea??

What do we listen to now?? NPR??? ARGH!

Anonymous said...

AM 790 from Providence may be able to be heard in some areas north of Boston, although interferance from the spanish station in Lowell may occur in that area. Beyond that, I do not know what stations north of Boston may carry the program There is always the internet stream..

WTKK is going to lose big money on this bonehead decision...

Anonymous said...

Well ... this is bad and worse news for me as a talk radio consumer. My morning habits were well established - I can easily jump between WEEI, D & C, WRKO, Finneran's Forum and NPR and be a happy boy. While not a huge fan of Eagan and Braudie, they were OK in that otherwise really dreary mid day hole, then on to Howie and NPR for the drive home. Now - E & B lose my ears, not a fan of the bicker - banter fluff format for breakfast. Mid day and the radio gets a rest - NPR, Rush, Graham and Dale and Holly all leave me cold. Back at it when Howie signs on; just a note to EEI - the new, lot'o shorter breaks particularly noted on D & C really leaves me cold and sometimes ... I wander off to the FM ... in search of other local sports yak ...

lynnrockets said...

But for Braude and Eagan, WKKK is a terrible station with its almost all right wing lineup. Before long, Severin and Graham will drive the station into the ground.

-lynnrockets.com

liberal said...

Good, I used to have to listen to either the end of Graham or the beginning of Severin in order to listen to all of Jim and Margery. Now I can be done with WTKK at 10:00 A.M. Thanks Ms. Balzer.

Anonymous said...

Today is October 8th. Is it time for Oldies to start playing their all-Christmas music format?

Anonymous said...

I still can't believe WTKK has replaced Imus with the drivel that is on from 7 to 10.

Who wants to listen to pedantic discussions of national issues instead of listening to real national opion makers.

Thanks for the tip about the Providence radio station!