Late last week Clear Channel/Boston announced that its WKOX AM/Rumba 1200 now broadcasts at 50,000 watts day and night. Previously, the radio station's signal strength was around 10,000 watts during the day and limited to 1,000 watts at night from its former tower site in Framingham. With a major signal upgrade at its new Newton location, WKOX joins a short list of powerful Boston radio stations on the AM band.
WKOX's 50,000-watt daytime signal covers an area with a population count of nearly 4 million people.
In a press release, Clear Channel/Boston market manager Tom McConnell said, "The increase to 50,000 watts on WKOX has upgraded the signal to one of the strongest AM signals in Boston, which allows us to deliver Rumba 1200AM to those listeners seeking the best in salsa, merengue, bachata, reggaeton, and Latin pop."
Rumba PD Miguel Miguel said, "We are excited with the increase. We are the only station doing 24 hours and seven days a week playing your music, Orgullo Latino [Latin Pride]."
BRW Notebook :
More Sox talk on the way : As mentioned in the previous update, the local sports radio gladiator WEEI AM 850 and its growing talk radio network will be revamping its weekend schedule around more Red Sox talk(what a surprise..:) beginning next weekend(beginning May 2). Here is today's official WEEI release on the upcoming changes to its Saturday and Sunday morning schedules :
WEEI Debuts New Weekend Lineup, Announces heavy focus on Red Sox Programming
BOSTON (April 21, 2009) – The WEEI Sports Radio Network today announced the addition of three programs to its line-up with an increased focus on Red Sox related programming.
Beginning on May 2, WEEI and Comcast SportsNet will partner on a new program called “The Baseball Show,” to be hosted by Michael Felger, host of CSN’s Sports Tonight and regular contributor to the WEEI Sports Radio Network. ‘EEI regulars Lou Merloni, Sean McAdam, and Steve Buckley will play major roles on this program. “The Baseball Show” will provide the most comprehensive analysis of the Red Sox each week using the full resources of both WEEI and Comcast SportsNet, in addition to featuring live calls from Red Sox fans across the region. The show will air from 9 AM until noon each Saturday during the season.
On Sunday morning, WEEI is pleased to announce that Mike Mutnansky and WEEI.com editor Rob Bradford, will host a new version of “Red Sox Baseball Today.” The four-hour broadcast will air Sunday mornings from 9 AM to 1 PM leading directly into Red Sox baseball. Preceding home games, the show will air from WEEI’s Landsdowne Street studios. For road games, Mutansky and Bradford will be at the station in Brighton. “Red Sox Baseball Today” will cater directly to Red Sox fans throughout New England, and will contain a mix of calls and pre-game sound from the park to get fans ready for each game.
Additionally, WEEI will launch Red Sox Rewind, airing immediately after each Red Sox broadcast with John Ryder. The one hour show will feature post game analysis, including sound from the locker room and call-ins from the park from the WEEI.com team.
“The WEEI Sports Radio Network is committed to providing the best coverage of the Sox and with the addition of our simulcast with Comcast and the continued tradition of Red Sox Baseball Today, we will do just that,” said Entercom New England Vice President of AM Programming Jason Wolfe. “I’m especially pleased that we’re able to have Rob’s consistent presence as part of our baseball coverage this season. He provides incredible content to WEEI.com and will be an outstanding contributor to our overall package. ”
Sports talk in the afternoon : Boston sports journalist Danny Picard's 'I'm Just Sayin...' sports talk show has moved into the 4pm-6pm drivetime slot on WBNW AM 1120(as well as on AM 1390 in Plymouth and AM 970 in Southbridge). With Picard's afternoon entry on AM 1120, the PM drive is suddenly getting pretty croweded with a number listening options on the AM dial for local sports fans - "The Big Show" on WEEI AM 850, "Boston Sports Show" on ESPN 890 and various timebuy sports shows on the Zone 1510.