Thursday, November 6, 2008

Ready or not, holiday hits arrive early this year

Harry Connick Jr. will sing you Let it Snow! Let It Snow! Let it Snow!. So will Andy Williams. Don't like Bing Crosby's rendition of Silver Bells? Stand by for a few minutes for versions by Stevie Wonder or Perry Como.

Both WODS-FM/Oldies 103.3 and WROR 105.7FM dumped their classic hits/classic oldies playlists around 6am this morning and will now play nothing but 50 solid days of Christmas music thru December 25th. WODS has been switching to All-Christmas-All-The-Time format since 2003. WROR jumped on the holiday music bandwagon last year.

Radio station executives hope Bostonians will tune in for a peaceful change from a terrible economy and a never-ending election season. They may be right.

While many stations around the country typically wait until Thanksgiving to go all-Christmas, WROR and WODS switch was not unusually early considering poor state of the advertising market and declining consumer confidence. The early jump on the all-Christmas playlist is undoubtedly driven to help out stations’ advertisers. The all-holiday tunes are meant to put listeners into a shopping and spending mood during one of the worst recessions in years.

And, for those listeners who don’t want to sit thru 15,000 song playlist of holiday cheer for the next six weeks, they can simply turn the dial.

WROR's release regarding its seasonal format switch is here.

BRW Notebook :

Class of 2008
: President-elect Barack Obama is not the only one having a big week. So are two Boston radio personalities who will be honored in Chicago this weekend. The late, great Jess Cain, who was Boston's premier morning drive radio voice on WHDH AM 850 for nearly 35 years will be inducted into the Radio Hall of Fame in Chicago this Saturday night(11/8). Another Boston entry is WRKO AM 680's popular afternoon host Howie Carr who will invite his former producer Doug "VB" Goudie(now with Fox25 morning news) to be on his show today. WRKO AM 680 will air
Westwood One's live 1-hour special presentation at 10pm on Saturday from the black-tie event hosted by comedian/radio host Adam Carolla at the Chicago's Reneissance Hotel.

What will they talk about now? : For the past two years, Boston talk radio has been filled with the discussion of the elction. In fact, one can argue that both WRKO AM 680 and WTKK 96.9FM current line-ups are built around politics. It should be interesting to see if there'll be any post-election hangover for the right-leaning programming which is looking to find someone new to blame according to today's
Herald report.

1 comment:

Anonymous said...

Christmas music before Thanksgiving is ridiculous. I shut those two stations off until after the new year. Now it seems like I don't listen to them for a quarter of the year.
Stations take note: there are A LOT of Jewish listeners out there who buy your sponsors products!