Wednesday, August 20, 2008

WEEI expands its brand to Maine and NH radio markets

Entercom Boston announced this afternoon that WEEI AM 850's popular sports talk shows will soon be heard on stations in Maine and New Hampshire. In addition to Boston's AM 850 flagship, WEEI programming already airs on Entercom-owned radio stations in Providence(103.7FM), Springfield(105.5FM) and Worcester(AM 1440). Here's the official release announcing beginning of a 5-year syndication agreement via the new affiliates in Bangor and Portland, Maine and Keene, NH effective September 1 :

WEEI Sports Radio Network Expands to Portland , Bangor & Keene
Entercom’s leading sports station heads north – will now be heard on nine stations in New England


Boston, Mass. (August 20, 2008) -- Entercom New England today announced a significant expansion into Maine and New Hampshire, with four new FM stations and one new AM station slated to begin syndication of WEEI Sports Radio. On September 1, 2008, 910 AM/97.1 FM out of Bangor, 95.5/95.9 out of Portland and on or about September 15, 2008, 93.5 out of Keene, New Hampshire will all carry WEEI sports talk programming on a full-time basis.

WEEI Sports Radio is the nation’s leading sports talk radio station. Entercom has successfully extended the WEEI brand to three markets on its wholly owned stations: WEEI-FM in Providence , WVEI-FM in Springfield , MA , and WVEI-AM in Worcester , MA .

These agreements with Atlantic Coast Radio, Blueberry Broadcasting, and Great Eastern Radio will further extend WEEI’s programming to parts of northern New England , a decision that Entercom has been actively involved in making over the past year. The WEEI Sports Radio Network is also the radio home of the Boston Celtics, Boston Red Sox Wednesday Night Baseball, Patriots Monday, Patriots Friday and Patriots Saturday Rewind.

Entercom’s Vice President of AM Programming Jason Wolfe said: “We could not be more pleased with our new partnership with these stations, but the big winners today are thousands of listeners across northern New England, who can now access our product through these new local affiliates and, of course, online at WEEI.com. We are excited about their active participation in our programming.”

Entercom New England Vice President of Sales, Jim Rushton added, “The expansion of the WEEI Network fits into our overall business strategy to mirror the New England marketing footprint of the Boston Professional Sports Teams and enhance the promotional platform of the burgeoning WEEI.com. Adding these WEEI Network stations will allow advertisers to reach consumers in 12 of the 17 rated Arbitron Radio Markets in New England (nearly 8 of the 12 million total consumers), and beyond with WEEI.com. This is phase II of our WEEI Network expansion (WEEI wholly owned properties was phase I) and we will be adding additional stations during phase III and phase IV in the near future.”

“We are extremely excited about bringing the WEEI Sports Radio Network brand to greater Bangor,” said Bruce A. Biette, Vice President/Chief Operating Officer of Blueberry Broadcasting, parent company of 910 AM./97.1 FM. “This area has a deep sports heritage ranging from the University of Maine programs to an extremely active local high school sports scene. They are very passionate about their New England sports teams as well and when it comes to sports, nobody does it better than WEEI.”

Said Jon Van Hoogenstyn, General Manager of Atlantic Coast Radio which owns 95.5/95.9 FM: "Atlantic Coast Radio, Portland , Maine 's only locally owned and operated radio group, proudly announces an unprecedented partnership with Entercom. With the introduction of WEEI on September lst, Atlantic Coast Radio will be going all sports. Portland 's top ranked sports station THE BIG JAB, partners with Boston and New England 's sports powerhouse, WEEI.”

Van Hoogenstyn continued: “The BIG JAB gets bigger, moving up to 96.3 FM. WEEI gets great Portland coverage on FM's 95.5 and 95.9. The Portland sports radio listener now will get all the sports he needs, including Red Sox, Celtics, and WEEI and BIG JAB personalities, side by side on the dial."

“As twenty year station owners in northern New England, we are thrilled to be able to partner with Entercom to be the first company to bring the WEEI Brand to New Hampshire on our WEEY-FM in Keene . We've watched the successful rollout of WEEI Boston into Western Massachusetts and Rhode Island . We look forward to proving that New Hampshire listeners have even more passion for Sports Talk and WEEI than our Downcountry neighbors!!” said Jeff Shapiro, President/CEO Great Eastern Radio, LLC.

The Sports Radio WEEI Radio Network comprised of (3) AM and (6) FM signals (as of 9/1/08) covers 12 of the 17 Rated Arbitron Radio Markets throughout New England with unique and singular content that is compelling to each Radio Market. In addition, the Sports Radio WEEI Radio Network delivers a geographic area comprising of nearly 8 million measured consumers 12+.

Market Rank Metro Market 12+ Population WEEI Affiliate Location
10 Boston , MA 3,874,600 WEEI-850 AM Boston
39 Providence , RI 1,376,500 WEEI-103.7 FM Providence
50 Hartford , CT 1,048,200
86 Springfield , MA 528,500 WVEI-105.5 FM Springfield
112 Worcester , MA 418,300 WVEI-1440 AM Worcester
116 Portsmouth / Dover , NH 413,900 WEEI-850 AM Boston
137 Burlington-Plattsburgh , VT / NY 319,100
167 Portland , ME 238,700 WPEI / WTEI-95.9 / 95.5 FM Portland
177 New London , CT 224,900 WEEI-103.7 FM Providence
178 New Bedford - Fall River , MA 222,000 WEEI-103.7 FM Providence
181 Lebanon - Rutland - WRJ , NH /VT 214,800
190 Manchester , NH 199,800 WEEI-850 AM Boston
191 Cape Cod , MA 199,100 WEEI-850 AM / 103.7FM Bos. / Pro.
220 Bangor , ME 163,300 WABI-910 AM / 97.1 FM Bangor
268 Montpelier - Barre - St Jhnsbry , VT 109,900
270 Augusta - Waterville , ME 106,800
282 Lewiston - Auburn , ME 93,200 WPEI / WTEI-95.9 / 95.5 FM Portland
n/a Keene , NH n/a WEEY-93.5 FM Keene
Source: Arbitron Data 12+ Metro Market Rank 8/2008

Station List

WEEI Affiliate Location
WEEI-850 AM Boston
WEEI-103.7 FM Providence
WVEI-105.5 FM Springfield
WVEI-1440 AM Worcester
WTEI-95.5 / WPEI 95.9 FM Portland
WABI-910 AM / 97.1 FM Bangor
WEEY-93.5 FM Keene
BRW Notebook :
What's up, Dawg? : Karim Karamali who goes by "DJ Pup Dawg" on the air has been named WJMN/Jamn 94-5's new music director. Dawg has been at Jamn for five years serving as part of "Ramiro & Pebbles" morning show. He replaces GeeSpin(Geoffrey Gamere) who left Jamn in mid-July to work as MD/assistant program director at NYC's Power 105.5.
Patriot Games : Patriot Games Radio, a Boston-based Internet Radio program announced plans to cover the upcoming Democratic and Republican national political conventions. Coverage for both conventions will air live from Jamaica Plain's renown Doyle's Cafe from 8pm to 10pm each night. First up are the Democrats starting on Monday(8/25). The Republicans get underway on Sep. 1 :
Patriot Games Radio is a Boston-based public affairs program airing live on the BlogTalkRadio network.The host, Stephanie M. Davis (a.k.a. Boston Patriot), interviews civic, political, and business thoughtleaders throughout the state and country. Past guests include Ambassador John Bolton, Frances Rice,Grover Norquist, George Mitrovitch, Barbara Anderson, and Jeff Beatty.The show's New Media format (http://blogtalkradio.com/patriotgames) includes a blog, a chat room, livephone call-in lines, and an archived Podcast of each segment. In keeping with its Citizen Journalism roots,the show will be broadcast live from historic Doyle's Cafe, in the heart of Boston's Jamaica Plainneighborhood. In keeping with its Main Street Media mission, the show has joined forces with a nationalnetwork of credentialed bloggers, vloggers, and radio hosts to provide up to date coverage of conventiondevelopments.BlogTalkRadio has been featured on ABC News, The Washington Post, Portfolio, Talkers Magazine, andThe Street.Com. In July, BlogTalkRadio announced a $4.2 million dollar capital infusion from the KraftGroup, owner of the New England Patriots. The citizen broadcasting network can be found at http://blogtalkradio.com.

2 comments:

Anonymous said...

How on earth can WEEI say they cover Hartford? The signals from Easthampton MA and RI are practically unlistenable in Hartford.

jvwalt said...

A bit more on WEEI's northward expansion from the New Hampshire Business Review:

“Our objective is to have 100 percent coverage in New Hampshire,” said Jim Rushton, vice president of sales for Entercom.

“Currently, WEEI Boston is heard in Manchester and along the commuter routes,” he said, but the company’s goal is to have local affiliates in Nashua, Manchester, Portsmouth, Concord and the Lakes Region.

“And as we move further north into Montpelier, Vt., there will be crossover into the North Country of New Hampshire,” said Rushton.

As a resident of Montpelier, the last entry certainly intrigues me. The only sports talk up here is ESPN Radio. By comparison, WEEI would be a breath of fresh air.